UpdraftPlus
Business Profile
Core Value Proposition
UpdraftPlus provides world-leading WordPress backup, restore and migration capabilities to backup, migrate and protect WordPress sites.
Target Customer
WordPress admins, WordPress agencies, freelancers, and website owners managing WordPress sites.
Key Differentiator
Largest installed base with 3+ million active WordPress installs, 136 million downloads, and 5/5-star reviews; top 0.03% of WordPress plugins; includes 1GB storage via UpdraftVault with every purchase; premium support and centralized management via UpdraftCentral.
Implementation Timeline
{"Backups/restores can be performed in a few clicks or minutes","Migrations can be completed in minutes","Premium plan includes 12 months of updates and releases"}
Pain Points
- 1Need reliable, easy-to-use backups and quick restores for WordPress sites
- 2Require fast and confidence-building migration to new hosts or domains
- 3Need to manage backups and storage across multiple sites with security and privacy considerations
Key Features
- 1Backup, restore and migrate WordPress sites
- 2Incremental backups to save server resources
- 3Site-to-site migration and multisite support
- 4Storage options including UpdraftVault (1GB included) and external providers (OneDrive, Google Cloud, Microsoft Azure, SFTP, etc.)
- 5Backup files and databases beyond the WP content directory; cryptographic checksums and reports; data anonymization for privacy/compliance
- 6Centralized management of multiple WordPress installations via UpdraftCentral
Target Customer Industries
Decision Makers
- 1Agency Owner
- 2Freelancer
- 3Website Owner
- 4WordPress Admin
Client Results
- 1Peace of mind with automated daily backups and reliable restores
- 2Migrate WordPress websites in minutes
- 3Backups can be incremental to reduce resource usage
- 4Compliance features (GDPR/CCPA data anonymization) for privacy protection
Competitive Advantages
- 1Large user base and positive independent reviews (3m+ installs, 136m downloads, 5/5 stars)
- 2Premium support team with a development background
- 31GB included storage via UpdraftVault plus additional storage options
- 4Centralized plugin management with UpdraftCentral
- 5Money-back guarantee within 10 days of purchase
Key Benefits
Case Studies & Success Stories
Testimonial – WordPress.org user @krumpculture
Described peace of mind knowing the site is backed up automatically daily and that restores have not been an issue.
Additional Product Information
Product Description
WordPress backup, restore and migration plugin used on millions of WordPress sites to back up, restore and migrate websites.
Target Market
WordPress admins, WordPress agencies, freelancers and website owners managing WordPress sites
Unique Value Proposition
The world’s leading WordPress backup and migration plugin with a large user base, strong reviews, premium support, bundled storage, and centralized management.
Technical Requirements
Requires a WordPress site; WordPress plugin with optional premium features; supports multisite; storage options require external accounts; includes 1GB UpdraftVault storage
Pricing Model
Annual Premium pricing with site-based tiers: Personal up to 2 sites for $70/year; Business up to 10 sites for $95/year; Agency up to 35 sites for $145/year; Enterprise unlimited sites for $195/year; Gold unlimited sites for $399/year. All plans include premium features, updates, 1GB UpdraftVault storage, and UpdraftClone tokens. Money-back guarantee within 10 days. Prices shown in listed currencies; country/currency selection available on site.
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