Upstatement
Business Profile
Core Value Proposition
Upstatement provides strategic digital design, branding, and product development with an editorial mindset to build and elevate brands, digital products, apps, and large-scale platforms.
Target Customer
Established brands, historic institutions, visionary leaders, mission-focused startups seeking a editorial-driven approach to digital branding and product development.
Key Differentiator
The only digital product studio operating at the intersection of storytelling, design, and engineering with an editorial mindset.
Implementation Timeline
Not specified; projects vary by scope and engagement
Pain Points
- 1Lack of cohesive digital branding across multiple channels and experiences
- 2Need to define or reset a brand for large-scale digital presence and products
- 3Desire for a storytelling-driven, editorial approach integrated with design, engineering, and product development
Key Features
- 1Brand positioning, identity, naming, and voice & tone
- 2Design systems and digital brand expression
- 3Digital product creation (websites, apps) and large-scale platforms
- 4Editorial content strategy and data storytelling
- 5User research, usability testing, prototyping, and CMS/technical implementation
Target Customer Industries
Decision Makers
- 1Director of Digital at PBS News
- 2Director of Digital Products at Everytown
- 3Director of Innovation and Growth at Grist
- 4Co-founder of the Nielsen Norman Group (Don Norman)
- 5CEO and co-founder of Godfrey Dadich Partners (Scott Dadich)
Client Results
- 1MIT.edu redesign described as easy to use by a notable design authority (Don Norman), indicating improved usability
- 2Nike: global digital brand reset (brand-level transformation for Nike’s digital presence)
- 3First mainstream responsive website launched by Upstatement (noted as a historic milestone in media design)
- 4Positive client feedback highlighting care, strategy, empathy, and execution
Competitive Advantages
- 1Editorial mindset integrated with strategic design and engineering
- 2Experience delivering brand-through-digital for large-scale platforms and institutions
- 3Proven track record with high-profile clients across technology, media, education, and nonprofits
- 4Ability to drive usability and storytelling together in digital experiences
Key Benefits
Case Studies & Success Stories
Nike: Reimagining Nike's global digital brand
Brand reset and digital transformation for Nike’s global presence
MIT.edu redesign
Redesign praised for usability; described as easy to use (Don Norman) during the MIT.edu project
PBS News
Strategic digital branding and product work for PBS News (client testimonial praising quality and execution)
Colgate: A new direct-to-consumer product launch
Direct-to-consumer product launch for Colgate
Grist
Brand and digital product work with a focus on evolving the brand and strategy
Emerson Collective Climate Science Fair
Visual/brand work for a Climate Science Fair in NYC conveying an optimistic climate narrative
Emotional impact and collaboration
Espoused by clients like ESPN and others praising the collaborative process and emotional resonance
Additional Product Information
Product Description
A strategic digital studio delivering brand, product, and editorial-driven digital experiences with an emphasis on storytelling, design, and engineering.
Target Market
Brands, institutions, and startups seeking to transform or build digital experiences that combine strong narratives with technical execution.
Unique Value Proposition
Upstatement uniquely combines editorial storytelling with design and engineering to deliver cohesive brand-through-digital experiences across websites, apps, and large-scale platforms.
Technical Requirements
Capabilities include CMS Implementation, Technical Architecture, Website Development, Application Development, Prototyping, and Quality Assurance
Pricing Model
Not disclosed
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