USA Track & Field (USATF)
Business Profile
Core Value Proposition
USA Track & Field (USATF) provides governance, programs, events, resources, and membership to develop track and field in the United States and support athletes at all levels.
Target Customer
{"Athletes (elite, para, youth, masters)","Coaches","Clubs","Officials","Members","Sponsors"}
Key Differentiator
Integrated national federation with membership, elite/high-performance programs, event sanctioning and scheduling, Safe Sport governance, and a broad partner ecosystem (official sponsors, suppliers, technology partners, and medical networks).
Implementation Timeline
Value is available immediately upon joining USATF membership; events and programs are listed on an ongoing calendar.
Pain Points
- 1Need for structured athlete development pathways from youth to elite levels
- 2Access to sanctioned events, calendars, and resources for athletes, clubs, and officials
- 3Safety and governance concerns addressed by Safe Sport and event sanctioning
Key Features
- 1Membership program and community (Join Today)
- 2National events calendar, championships, and event bidding information
- 3Elite Athletes / High Performance and Para Track & Field Team support
- 4News, athlete bios, and media/content hub
- 5Event Insurance / Sanctions and official partner ecosystem (sponsors, suppliers, technology partners, medical network)
Target Customer Industries
Competitive Advantages
- 1Official national governing body with formal partnerships (sponsors, suppliers, technology partners, medical networks)
- 2Access to elite and para athlete development pathways and resources
- 3Structured event infrastructure with insurance, sanctions, and calendar management
- 4Safety and governance framework via Safe Sport programs
Key Benefits
Case Studies & Success Stories
Joel Gomez – Americas record at the Paralympics and more
An Americas record at the Paralympics is highlighted as one of Joel Gomez’s many accomplishments.
Carey – American record and Para Worlds gold earns USATF Athlete of the Week
Carey’s American record and gold at the 2025 World Para Athletics Championships contributed to USATF Athlete of the Week honors.
Additional Product Information
Product Description
National governing body for track and field in the United States, offering governance, programs, events, resources, Safe Sport, and member benefits to grow the sport and support athletes at all levels.
Target Market
Athletes (elite, para, youth, masters), coaches, clubs, officials, teams, sponsors, and other participants involved in track and field in the United States.
Unique Value Proposition
USATF uniquely combines national governance, athlete development pathways, event infrastructure, safety governance, and a broad network of official partners to grow track and field nationwide.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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