Utah Shakespeare Festival

Business Profile

Core Value Proposition

Utah Shakespeare Festival provides professional theatre productions and education programs in Cedar City, Utah, affiliated with Southern Utah University.

Target Customer

Educators and students through Shakespeare education programs; theatre audiences and visitors; families and community members interested in live performance and cultural events.

Key Differentiator

Tony Award-winning festival with a formal university partnership, offering a season of high-profile plays plus extensive education outreach (Shakespearience, Shakespeare in the Schools Tour, Youth Camps, Study Guides) and accessibility features (Open Captioning, Audio Descriptions).

Implementation Timeline

Value is immediate upon purchasing tickets to a performance; education programs are seasonal and scheduled via the festival calendar.

Pain Points

1Limited access to high-quality theatre education for schools and students.
2Need for accessible theatre experiences for attendees with accessibility requirements.
3Coordinating school and community education programs with live theatre scheduling and ticketing.

Key Features

1Seasonal live productions including Troilus and Cressida, Hamlet, Twelfth Night, Something Rotten!, See How They Run, She Loves Me, Mary Shelley’s Frankenstein, The Book Club Play.
2Education programs: Shakespeare in the Schools Tour, PlayTeam Workshops, Shakespearience, Shakespeare Competition, Study Guides, Classroom Resources, Adult Courses, Youth Camps, Youth Summer Camps.
3Accessibility options such as Open Captioning and Audio Descriptions for performances.
4Ticketing and calendar access (Tickets available via 800-PLAYTIX/435-586-7878; detailed performance calendar).
5University-affiliated professional theatre presented at Engelstad Shakespeare Theatre.

Target Customer Industries

Competitive Advantages

1Award-winning status (Tony Award) and professional theatre lineage.
2Strong affiliation with Southern Utah University enhances credibility and resources.
3Robust education outreach complementing performances (schools tours, youth programs, study materials).
4Commitment to accessibility (Open Captioning, Audio Descriptions) for theatre audiences.
5Diverse season including Shakespeare and contemporary works.

Key Benefits

1Access to high-quality theatre productions

2Extensive education programs for schools and youth

3Accessibility options for performances

4University-backed institution with ongoing community engagement

5Seasonal variety including both classic Shakespeare and modern works

Additional Product Information

Product Description

A professional theatre festival and education program presented by the Utah Shakespeare Festival at Southern Utah University, featuring an annual season of plays and extensive educational outreach.

Target Market

Educators and students seeking Shakespeare and theatre education; general theatre-goers and visitors seeking cultural experiences; families and community members.

Unique Value Proposition

Combines Tony Award-winning theatre with university partnership and comprehensive education outreach, delivering high-caliber performances alongside accessible, education-focused programs.

Technical Requirements

Not specified in content

Pricing Model

Pricing details not provided in content; tickets are sold via 800-PLAYTIX/435-586-7878 with a 'Tickets On Sale Now' call-to-action, but no pricing listed

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