Utah State University
Business Profile
Core Value Proposition
Utah State University provides higher education and research opportunities across a broad statewide footprint with online options, combining a public land-grant and space-grant mission to educate, discover, and engage.
Target Customer
{"Prospective students and families","Current students","Faculty and researchers","Alumni and donors","Employers/partners","Policy makers and government customers"}
Key Differentiator
Public land-grant and space-grant university with 30 locations statewide and USU Online, a high level of research activity (Carnegie R1), extensive scholarship support, and a strong focus on sustainability and outreach via USU Extension.
Implementation Timeline
Not explicitly stated in the content; typical enrollment timelines implied (undergraduate: 4 years; various graduate timelines).
Pain Points
- 1Need for accessible, affordable, high-quality education across multiple campuses and online
- 2Navigating cost of attendance and securing financial aid and scholarships
- 3Access to robust undergraduate and graduate research opportunities and hands-on learning
Key Features
- 130 statewide locations plus USU Online
- 2346 degrees and certificates across six colleges
- 3R1: High research activity
- 4FY2024 sponsored research awards: $495 million
- 5Over 1,000+ study abroad opportunities in 90 countries
- 6USU Extension and statewide impact networks
- 730 statewide locations including Logan, Price, Blanding, etc.; LEED-certified buildings; sustainability initiatives
- 8Large alumni network (over 183,000) and extensive athletic programs (NCAA Division I, 16 varsity teams)
Target Customer Industries
Decision Makers
- 1Interim President
Client Results
- 1Enrollment: total headcount 28,900 (Fall 2024); undergraduate 25,702; graduate 3,198
- 2Total faculty: 1,201; total workforce: 12,678
- 3Scholarships: AY23-24 disbursed $85.9 million to 12,457 students; donor-funded scholarships totaling $9,237,737 to 4,733 students
- 412,457 students received scholarships (AY23-24) and 4,733 students benefited from donor-funded scholarships
- 5Tuition and expenses data for 2024-25 provided (resident, nonresident, international; undergraduate and graduate breakdowns)
- 650+ research institutes and centers; 688 students studied abroad in AY23-24
- 7Carnegie-recognized R1 institution (Very High research activity)
Competitive Advantages
- 1Broad statewide footprint enabling access through multiple campuses and online options
- 2Strong research funding and R1 status indicating high research activity
- 3Commitment to sustainability (LEED buildings, energy reductions, Tree Campus USA, etc.)
- 4Significant scholarship support and donor-funded financial aid
- 5Extensive extension and outreach through USU Extension and an agriculture/food systems focus
Key Benefits
Case Studies & Success Stories
Growing Plants in Space
USU’s research and education ecosystem includes plant experiments designed to eventually grow plants in space, highlighting hands-on research in space-related biology.
Helping Children Hear the World Around Them
Graduate students contribute to early identification of hearing loss, illustrating USU’s impact on health and education.
Defending Utah's Crops
Research led by Dr. Ricardo Ramirez to develop tools like biopesticides to help farmers combat destructive insects.
From Flames to Flow: Utah Water Research Lab Unraveling Streamflow Changes Post-Wildfire
Story highlighting water research and its impact on understanding post-wildfire hydrology.
Additional Product Information
Product Description
A public land-grant and space-grant university offering undergraduate to doctoral programs with a statewide campus footprint and online options, supported by extensive research, extension services, and sustainability initiatives.
Target Market
Prospective students and families; current students; researchers and faculty; employers and industry partners; alumni and donors; government and policy bodies
Unique Value Proposition
Public, student-centered research university with a broad statewide footprint, strong federal/state research funding, extensive online options, and a commitment to sustainability and community engagement.
Technical Requirements
Not explicitly detailed in the content; typical requirements would include access to online learning platforms and campus facilities, as with any major public university.
Pricing Model
Tuition and expenses data provided for 2024-25 (resident, nonresident, international), with example figures for undergraduate and graduate levels; AY23-24 scholarship disbursements and donor-funded scholarships indicate substantial financial aid availability
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