Van Gogh Museum
Business Profile
Core Value Proposition
Van Gogh Museum provides access to Vincent van Gogh's life and works through a permanent collection, rotating exhibitions, and educational activities at Museumplein in Amsterdam.
Target Customer
General public, families, school groups, seniors, and international visitors to Amsterdam.
Key Differentiator
Official museum experience with secure online ticketing and clear guidance to avoid online fraud, multilingual site, and extensive accessibility and educational programs (e.g., family events, tours, and open ateliers).
Implementation Timeline
Not specified
Pain Points
- 1Need to purchase legitimate tickets and avoid scams; guidance emphasizes buying only via tickets.vangoghmuseum.nl or official resellers.
- 2Entrance requires a start time and online booking; planning is needed to align tickets with visiting times.
- 3Ensuring access and accommodations for visitors with disabilities or sensory needs; availability of accessibility options and support.
Key Features
- 1Permanent collection featuring Van Gogh masterpieces (e.g., Sunflowers, Almond Blossom, Wheat Fields, The Bedroom).
- 2Temporary and special exhibitions (e.g., Van Gogh and the Roulins).
- 3Online tickets with start times and official resellers; e-ticket scanning at entry.
- 4Educational programs and activities for all ages (groups/schools, seniors, families; Open Atelier; audiotours; guided tours).
- 5Accessibility services and multi-language information; Sunflower Keycord for sensory-sensitive visitors.
Target Customer Industries
Competitive Advantages
- 1Official ticketing channel and recognized partners, reducing risk of invalid tickets.
- 2Extensive programming for all ages, including families, seniors, and school groups.
- 3Strong accessibility and multi-language support, plus specialized programs (e.g., sign-language tours, Sunflower Keycord).
Key Benefits
Additional Product Information
Product Description
Museum in Amsterdam dedicated to Vincent van Gogh, housing a permanent collection of his works, hosting temporary exhibitions, and offering educational programs, family activities, and accessible visitor experiences.
Target Market
Local and international visitors, students and schools, families, seniors, and groups seeking cultural education and leisure experiences.
Unique Value Proposition
Authoritative, immersive Van Gogh cultural experience with a robust combination of permanent collection, dynamic exhibitions, education programs, accessibility, and secure online ticketing.
Technical Requirements
Tickets are online-only with a required start time; e-tickets can be scanned at entry; accessibility accommodations and sign-language/tailored programs available.
Pricing Model
Adult entry €24 (rising to €25 from 1 January 2026); free for under 18. Other options: CJP €11, Students €11 (valid in 2025 Mon–Fri, excluding holidays), €15 from 1 January 2026. Museumkaart, Vincent's Friends, VriendenLoterij VIP-KAART, ICOM-kaart, Rembrandtkaart, Stadspas all listed as free or complimentary tickets; specific programs (e.g., free for certain passes) noted. Tickets and pricing apply to access to both the permanent collection and temporary exhibitions; all tickets are online.
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