VaynerMedia
Business Profile
Core Value Proposition
VaynerMedia provides a full-service advertising and global creative/media agency that drives relevance and delivers impactful business results for Fortune 1000 brands.
Target Customer
Fortune 1000 brands and large organizations seeking integrated marketing, media, branding, and influencer marketing solutions; brands looking to leverage consumer attention across digital and traditional channels.
Key Differentiator
Part of the VaynerX portfolio with an integrated ecosystem (VaynerMedia, Gallery Media Group, ONE37pm, PureWow, VeeFriends, VaynerCommerce, Vayner3, Sasha Group, etc.), a strong personal-brand content engine (GaryVee) and IP-centric initiatives (VeeFriends) plus proven exits for portfolio companies (Resy, Empathy Wines).
Implementation Timeline
Not specified in the content
Pain Points
- 1Difficulty translating consumer attention into measurable business results for large brands
- 2Need for an integrated, multi-channel approach combining media, creative, and influencer marketing
- 3Desire to leverage IP, content, and community to drive brand engagement and growth
Key Features
- 1Full-service agency capabilities: paid media, strategy, full-service creative, influencer marketing, IoT & Voice, eCommerce, SMB marketing, in-house consulting
- 2IP/entertainment ecosystem: VeeFriends and VeeCon
- 3Media and publishing assets: Gallery Media Group (PureWow, ONE37pm) and other brands under VaynerX
- 4Global reach with multiple offices and large client roster including Fortune 1000 brands
Target Customer Industries
Decision Makers
- 1Chairman of VaynerX
- 2CEO of VaynerMedia
- 3CEO and Creator of VeeFriends
- 4Co-Founder (Resy, VaynerMedia)
Client Results
- 1Wine Library grew from $4M to $60M in annual sales while operating as the family business
- 2Resy was co-founded by Gary and later acquired by American Express in 2019
- 3Empathy Wines was co-founded by Gary and acquired by Constellation Brands in July 2020
- 4VaynerMedia has serviced clients including PepsiCo, GE, Johnson & Johnson, Chase, AB InBev
Competitive Advantages
- 1Proven track record across entrepreneurship, media, and branding with notable exits
- 2Integrated ecosystem under VaynerX (agency, media, IP, publishing, commerce, events)
- 3Strong emphasis on 'underpriced attention' and personal branding to drive business results
- 4Extensive content production and distribution through GaryVee channels and the GaryVee Audio Experience
- 5Global reach and a history of working with large, diversified brands
Key Benefits
Case Studies & Success Stories
Wine Library / Wine Library TV growth
Converted a family liquor store into a high-growth e-commerce business, growing annual sales from $4M to about $60M; early adoption of online video content with WineLibraryTV.
Resy acquisition by American Express
Co-founded Resy; achieved a successful exit with acquisition by American Express (2019).
Empathy Wines acquisition by Constellation Brands
Co-founded Empathy Wines; achieved a successful exit with acquisition by Constellation Brands (2020).
Additional Product Information
Product Description
A full-service advertising and media agency within the VaynerX portfolio, offering paid media, strategy, creative, influencer marketing, IoT & Voice, eCommerce, SMB marketing, and in-house consulting; part of a larger ecosystem including IP and media brands.
Target Market
Brand and corporate clients seeking integrated marketing, media, and branding solutions, particularly large, multinational brands seeking to leverage consumer attention across platforms
Unique Value Proposition
Combines a deep focus on consumer attention and personal branding with an integrated, multi-brand ecosystem (IP, media, commerce) to deliver measurable business results and scalable growth for brands.
Technical Requirements
Not specified
Pricing Model
Not specified
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