Vertical Response
Business Profile
Core Value Proposition
VerticalResponse provides tools for email marketing, online surveys, and direct mail to support marketing campaigns.
Target Customer
Busy entrepreneurs and small to mid-size businesses seeking an easy-to-use marketing platform for email campaigns, surveys, landing pages, and automation.
Key Differentiator
Comprehensive, easy-to-use marketing suite with built-in AI Content Assistant, landing page builder, automated follow-ups, and free web hosting for landing pages, all without coding.
Implementation Timeline
Value can be realized quickly: create an email in minutes, build landing pages in minutes; 60-day free trial to explore features.
Pain Points
- 1Complex, difficult-to-use marketing tools with steep learning curves
- 2Time-consuming email creation and campaign setup
- 3Difficulty keeping audiences engaged and ensuring messages reach the inbox
Key Features
- 1Easy-to-use email editor with templates and content blocks
- 2Automated follow-up emails, autoresponders, and email series
- 3Advanced reporting and analytics
- 4Landing Page Builder to create standalone pages
- 5A/B Testing and Test Kit for email previews across devices
- 6Surveys creator and AI Content Assistant
- 7Integrations and Developer / REST API
- 8Pop Ups and Form Builder
- 9Publish to Web hosting for landing pages
Target Customer Industries
Decision Makers
- 1Founder
- 2Co-Founder
- 3Owner
Client Results
- 1Improved open and click-through rates through automated emails (as claimed in marketing content)
- 2Onboard new subscribers and nurture leads through autoresponders and series
- 3Re-engage inactive subscribers and re-activate relationships
- 4Capture leads with landing pages and signup forms
Competitive Advantages
- 1No coding required; flexible content-block editor
- 2AI Content Assistant available for Pro users
- 3All-in-one platform including email, surveys, landing pages, forms, and direct mail
- 4Industry-leading delivery emphasis and dedicated support
- 5Free hosting for landing pages
- 6Nonprofit program: 50% discount on Pro Plans
Key Benefits
Case Studies & Success Stories
BRIX26 (E-commerce)
Peter Langenstein, Founder of BRIX26, says email is the single most important way to communicate with customers and VerticalResponse delivers.
Westway Studio (Small Business / Professional Services)
Terran Bayer, Founder of Westway Studio, notes that social media and email marketing help keep clients up to date, turning to VerticalResponse.
Pet Camp (Non-profit)
Mark Klaiman, Co-Founder of Pet Camp, says they've been a loyal VerticalResponse customer for seven years and things have never been better.
Additional Product Information
Product Description
Email Marketing Software and Marketing Automation Tool offering email, surveys, landing pages, signup forms, and automation with direct mail capabilities.
Target Market
Busy entrepreneurs, small businesses, and non-profits seeking an easy-to-use marketing platform.
Unique Value Proposition
A comprehensive, easy-to-use marketing suite with AI content generation, automation, and landing pages, all integrated in one platform with no coding required.
Technical Requirements
REST API and Developer API; Integrations with Salesforce, Magento, BigCommerce; HTML editor support; Web hosting for landing pages
Pricing Model
Free trial available (60 days) with paid plans based on email volume; nonprofit discount available; pricing details not specified in provided content
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