Vevo
Business Profile
Core Value Proposition
Vevo provides the world's leading music video network, connecting a global audience to high-quality music video content (including Originals and Live Performances).
Target Customer
Music labels, artists, and advertisers who want to distribute, monetize, or advertise premium music video content to a global audience.
Key Differentiator
Largest network of music channels on YouTube with global distribution through a growing set of partners, plus Vevo Originals and live-performance content, and an advanced ad product suite (Vevo Evolve) with measurement partnerships.
Implementation Timeline
Not specified in the content.
Pain Points
- 1Fragmented access to premium music video content across platforms; limited incremental reach for artists and labels.
- 2Need for advanced targeting, optimization, and measurement in music video advertising.
- 3Opportunity to monetize premium content in new environments (e.g., Connected TV) and reach broader audiences.
Key Features
- 1Vevo Originals
- 2Vevo Official Live Performances
- 3Artists to Watch program
- 4Global distribution via YouTube and partner networks
- 5Vevo Evolve ad product for advanced targeting and optimization
- 6CTV offering for extended reach in new environments
- 7Partnerships for campaign measurement (Experian, AudienceProject)
Target Customer Industries
Client Results
- 1Global scale reach with 22 billion views per month and 1.5 billion hours viewed per month
- 2Access to a large library of over 1 million music videos
- 3Potential incremental audiences and revenue for labels through new environments (e.g., CTV)
- 4Enhanced targeting and measurement capabilities through Vevo Evolve and partner integrations
Competitive Advantages
- 1Leading position as a world-wide music video network
- 2Largest network of music channels on YouTube with broad distribution
- 3Premium content including Originals and Live Performances
- 4Dedicated ad tech (Vevo Evolve) and data partnerships (Experian, AudienceProject)
- 5CTV expansion for reaching audiences in new environments
Key Benefits
Case Studies & Success Stories
Eminem’s “Houdini” Was the Biggest Music Video Premiere Globally on Vevo in 2024
Highlighted as Vevo’s biggest global music video premiere in 2024.
KAROL G Remains the Network’s Most Watched Artist Globally
Shows KAROL G as Vevo’s most watched artist globally.
Additional Product Information
Product Description
Vevo is the world’s leading music video network, connecting a global audience to high quality music video content, including Originals and Live Performances.
Target Market
Music labels, artists, and advertisers seeking distribution, monetization, or advertising opportunities for premium music video content.
Unique Value Proposition
Vevo combines the largest music video network on YouTube with global distribution, exclusive Originals and Live Performances, and a targeted ad product suite and measurement partnerships.
Technical Requirements
Not specified in the content.
Pricing Model
Not specified in the content.
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