Vi (Vodafone Idea) – Vi Max Postpaid & Prepaid
Business Profile
Core Value Proposition
Vi delivers a wide range of postpaid and prepaid mobile services, roaming, and entertainment bundles, with management features available via the Vi app (including Vi Movies & TV, Games, and OTT packs).
Target Customer
{"Individual mobile users in India seeking flexible postpaid/prepaid plans with data, roaming, OTT entertainment bundles, and convenient app-based account management"}
Key Differentiator
Integrated OTT bundles (Netflix, SonyLIV, Amazon Prime) and Vi Movies & TV within Vi plans, plus 5G readiness and an app-centric experience (Vi App with Vic assistant, eSIM activation, and offline/online services).
Implementation Timeline
Not specified in content
Pain Points
- 1Need for consolidated entertainment and data bundles within a single mobile plan
- 2Desire for 5G-enabled plans and easy roaming options
- 3Preference for convenient, app-driven account management and online bill payments
Key Features
- 1Postpaid and Prepaid plan options
- 25G recharge plans and 5G-ready SIMs
- 3Vi Movies & TV Pro pack with 13+ OTTs (concierge of streaming content)
- 4Netflix, SonyLIV, Amazon Prime packs and other OTT subscriptions
- 5Vi App for account management, Vic WhatsApp assistant, eSIM activation, and online services
Target Customer Industries
Competitive Advantages
- 1Bundled OTT content and Vi Movies & TV in a single ecosystem
- 2Multiple bundled offers (e.g., Netflix/SonyLIV/Amazon Prime) within plans
- 35G-ready SIMs and ongoing Vi 5G network capabilities
- 4App-centric experience with easy recharge, bill payment, and account management
- 5Free SIM delivery and online onboarding/offers via Vi app
Key Benefits
Additional Product Information
Product Description
Vi provides pan-India voice and data services with postpaid/prepaid plans, roaming, and a suite of features including Vi Movies & TV, games, and OTT bundles, managed through the Vi app.
Target Market
Consumers in India seeking mobile connectivity with data, roaming, and entertainment bundles, plus convenient digital management.
Unique Value Proposition
A single telecom platform offering flexible postpaid/prepaid plans with integrated OTT bundles and 5G readiness, managed via a unified Vi app experience (including eSIM activation).
Technical Requirements
5G-capable device; Vi SIM (physical or eSIM); Vi app for account management; eSIM activation supported
Pricing Model
Not specified in content
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