ViaMichelin Route Planner
Business Profile
Core Value Proposition
ViaMichelin Route Planner provides route planning, maps, real-time traffic information, and hotel/restaurant bookings to help travelers plan and execute trips.
Target Customer
Road-travelers, drivers, and tourists planning trips or daily journeys seeking maps, routes, traffic updates, and on-route bookings.
Key Differentiator
Integrated MICHELIN ecosystem features, including MICHELIN Guide content and Booking partnerships, with real-time traffic and detailed journey costs across Europe.
Implementation Timeline
Immediate value on first use of route planner and traffic information; bookings available as you plan or on the road.
Pain Points
- 1Finding reliable routes with real-time traffic and accurate travel times
- 2Estimating detailed journey costs (fuel and tolls) for planning
- 3Booking accommodations and restaurants along or near the route
Key Features
- 1Online mapping and route planning for car, motorcycle, bike, and pedestrian
- 2Real-time traffic information and incidents with forecasted travel times
- 3Detailed journey costs including fuel and tolls (per vehicle) and ability to split costs
- 4Accommodation booking in partnership with Booking (filters for hotels along the route)
- 5Restaurant information and booking access (MICHELIN Guide and participating restaurants)
- 6Access to MICHELIN Guide hotels and restaurants; My Trip and Tailor services
- 7Mobile apps for iOS and Android with GPS navigation and voice guidance
Target Customer Industries
Decision Makers
- 1CTO (Estimated)
- 2VP of Product (Estimated)
- 3Head of Travel Partnerships (Estimated)
- 4Head of Marketing (Estimated)
- 5Operations Manager - Travel & Hospitality (Estimated)
Client Results
- 1Improved trip planning with route options and cost estimates
- 2On-route booking of hotels and restaurants with MICHELIN-rated options
- 3Real-time traffic-informed itineraries reducing delays
Competitive Advantages
- 1Real-time traffic integrated with multi-route options and cost breakdown
- 2Hospitality and dining bookings integrated with Booking and MICHELIN Guide
- 3Global coverage for maps, routes, and travel services
- 4Hotel along-route filtering and MICHELIN concierge selections
Key Benefits
Additional Product Information
Product Description
Route planning, interactive maps, real-time traffic, and on-route accommodation and restaurant bookings powered by MICHELIN Guide and Booking.
Target Market
Travelers, drivers, and tourists planning trips or daily journeys who need maps, routes, traffic info, and on-route bookings.
Unique Value Proposition
A holistic travel planning platform combining precise routing, real-time traffic, journey cost insights, and integrated hospitality and dining bookings within the MICHELIN ecosystem.
Technical Requirements
Requires internet access; supports iOS and Android mobile apps; API integrations with Booking and MICHELIN Guide content; real-time traffic feeds.
Pricing Model
Not disclosed in provided content; app is described as free; bookings are via partner services (Booking, MICHELIN Guide).
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