ViaMichelin Route Planner

Business Profile

Core Value Proposition

ViaMichelin Route Planner provides route planning, maps, real-time traffic information, and hotel/restaurant bookings to help travelers plan and execute trips.

Target Customer

Road-travelers, drivers, and tourists planning trips or daily journeys seeking maps, routes, traffic updates, and on-route bookings.

Key Differentiator

Integrated MICHELIN ecosystem features, including MICHELIN Guide content and Booking partnerships, with real-time traffic and detailed journey costs across Europe.

Implementation Timeline

Immediate value on first use of route planner and traffic information; bookings available as you plan or on the road.

Pain Points

1Finding reliable routes with real-time traffic and accurate travel times
2Estimating detailed journey costs (fuel and tolls) for planning
3Booking accommodations and restaurants along or near the route

Key Features

1Online mapping and route planning for car, motorcycle, bike, and pedestrian
2Real-time traffic information and incidents with forecasted travel times
3Detailed journey costs including fuel and tolls (per vehicle) and ability to split costs
4Accommodation booking in partnership with Booking (filters for hotels along the route)
5Restaurant information and booking access (MICHELIN Guide and participating restaurants)
6Access to MICHELIN Guide hotels and restaurants; My Trip and Tailor services
7Mobile apps for iOS and Android with GPS navigation and voice guidance

Target Customer Industries

Decision Makers

1CTO (Estimated)
2VP of Product (Estimated)
3Head of Travel Partnerships (Estimated)
4Head of Marketing (Estimated)
5Operations Manager - Travel & Hospitality (Estimated)

Client Results

1Improved trip planning with route options and cost estimates
2On-route booking of hotels and restaurants with MICHELIN-rated options
3Real-time traffic-informed itineraries reducing delays

Competitive Advantages

1Real-time traffic integrated with multi-route options and cost breakdown
2Hospitality and dining bookings integrated with Booking and MICHELIN Guide
3Global coverage for maps, routes, and travel services
4Hotel along-route filtering and MICHELIN concierge selections

Key Benefits

1Accurate, traffic-aware route planning

2Transparent journey cost estimates (fuel and tolls)

3Convenient booking of hotels and restaurants along the route

4Access to MICHELIN Guide recommendations and hotel selections

5Mobile access with GPS navigation and voice guidance

Additional Product Information

Product Description

Route planning, interactive maps, real-time traffic, and on-route accommodation and restaurant bookings powered by MICHELIN Guide and Booking.

Target Market

Travelers, drivers, and tourists planning trips or daily journeys who need maps, routes, traffic info, and on-route bookings.

Unique Value Proposition

A holistic travel planning platform combining precise routing, real-time traffic, journey cost insights, and integrated hospitality and dining bookings within the MICHELIN ecosystem.

Technical Requirements

Requires internet access; supports iOS and Android mobile apps; API integrations with Booking and MICHELIN Guide content; real-time traffic feeds.

Pricing Model

Not disclosed in provided content; app is described as free; bookings are via partner services (Booking, MICHELIN Guide).

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