Viasat Internet

Business Profile

Core Value Proposition

Viasat Internet provides unlimited high-speed home satellite internet.

Target Customer

Residential customers in rural or remote areas of the United States seeking internet access where cable or fiber is unavailable.

Key Differentiator

Offers unlimited data options and flexible terms (Unleashed with no contract), professional installation, and broad rural coverage with speeds up to 100+ Mbps in select areas, plus no automatic overage fees on residential service.

Implementation Timeline

Installation typically takes 2-3 hours; service is available after installation with speeds varying by plan and conditions.

Pain Points

1Lack of reliable high-speed broadband in rural or remote areas.
2Limited or data-capped high-speed data on some plans (e.g., Essentials includes 150 GB of high-speed data before potential slower speeds).
3Concerns about long-term contracts and unexpected speed reductions during network congestion.

Key Features

1Unlimited data on the Unleashed plan
2High-speed data up to 100+ Mbps in select areas
3Professional installation included
4No automatic overage fees on residential service
5Nationwide coverage including rural areas and 1+ Mbps through satellite connectivity
6My Viasat customer portal and 24/7 support

Target Customer Industries

Client Results

1Access to internet in rural/remote areas for daily activities such as shopping, banking, education, and staying connected.
2Support for streaming, Wi-Fi calling, and remote management of home or small business operations.
3Flexible term options and reliable connectivity through professional installation.

Competitive Advantages

1Unlimited data with flexible-term options (Unleashed) and no long-term commitment
2Professional installation included
3No automatic overage fees on residential service
4Broad coverage including rural areas across the U.S.
5Speeds up to 100+ Mbps in select areas

Key Benefits

1Unlimited data on the Unleashed plan

2No automatic overage fees on residential service

3Professional installation

4Wide rural and nationwide coverage

5Speeds up to 100+ Mbps in select areas

Case Studies & Success Stories

Leslie Murray’s rural connectivity story

Case #1

A remote cabin resident uses Viasat for streaming, Wi-Fi calling, and remote business management, illustrating reliable satellite internet in a rural setting.

Additional Product Information

Product Description

Residential satellite internet service offering unlimited data with professional installation and nationwide coverage, including rural areas; plans include Essentials (12-month term, 150 GB high-speed data) and Unleashed (no contract, unlimited data).

Target Market

Residential customers in rural/remote areas of the United States seeking internet access where cable or fiber is unavailable.

Unique Value Proposition

Unlimited data with flexible terms and broad rural coverage, backed by professional installation and 24/7 support, designed to connect households in hard-to-reach areas.

Technical Requirements

Requires a satellite dish and modem; installation by a professional; service availability varies by location.

Pricing Model

Plans start at $49.99 per month; promotional offers include $60 off for the first 3 months; Essentials plan requires a 12-month term; Unleashed is month-to-month with no minimum term; terms apply.

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