Viki
Business Profile
Core Value Proposition
Viki provides streaming of K-Dramas, Korean shows & Chinese dramas with subtitles to a global audience.
Target Customer
Global fans of Asian dramas seeking subtitled content; includes an audience profile indicating a large, engaged viewership (Millennials, high-income earners, and long viewing sessions) and mobile/TV streaming capabilities.
Key Differentiator
Community-driven subtitles across 200+ languages combined with licensed premium global content; part of the Rakuten network reaching nearly 1 billion users.
Implementation Timeline
Not specified in the content
Pain Points
- 1Difficulty finding Asian dramas with reliable subtitles in multiple languages
- 2Need to watch on multiple devices (mobile, TV, streaming devices)
- 3Access to licensed premium global Asian content
Key Features
- 1Streaming of K-Dramas, Korean shows & Chinese dramas
- 2Subtitles available in 200+ languages (community contributed)
- 3Cross-device streaming (mobile devices, streaming players, TVs)
- 4Licensed premium global content
- 5Viki app available for download
Target Customer Industries
Client Results
- 1Global reach to millions of fans; Rakuten network reaches nearly 1 billion users
- 2Subtitled more than 1 billion words into 200+ languages
Competitive Advantages
- 1Large, engaged subtitle community enabling multilingual accessibility (1B+ words across 200+ languages)
- 2Licensed premium global content
- 3Broad reach through Rakuten network (nearly 1B users)
Key Benefits
Additional Product Information
Product Description
Streaming service offering K-Dramas, Korean shows and Chinese dramas with English subtitles, accessible on mobile and TV, featuring a large, multilingual subtitle community.
Target Market
Asian drama fans worldwide; content partners and advertisers seeking global reach
Unique Value Proposition
Viki blends licensed global content with a massive, multilingual, community-driven subtitle network and expansive Rakuten-backed reach.
Technical Requirements
Viki app required for streaming; available on mobile devices, streaming players, and TVs
Pricing Model
Not explicitly specified; content description notes free streaming of Asian dramas
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