Vipps
Business Profile
Core Value Proposition
Vipps provides a very simple way to pay, get paid, and identify yourself, with business features to accept payments, manage funds, and simplify everyday money tasks.
Target Customer
Businesses seeking to accept Vipps payments and individual Vipps users (vippsere) who send, receive, or manage money, pay bills, or make purchases.
Key Differentiator
Tap to pay with Visa/Mastercard via Vipps; cross-border Nordics payments; integrated merchant features (Kasse i Vipps, Fordelskort, gifts, and bill payments); Nordic-made focus on simplification.
Implementation Timeline
Value can be realized quickly for many consumer features; some features (e.g., enabling tapping and linking multiple cards) require in-app steps (activate tapping, add cards, set Vipps as default payment app) but are designed to be completed in minutes.
Pain Points
- 1Payment at point-of-sale and online can be made simpler and faster.
- 2Coordinating shared payments, gifts, or group collections (Kasse i Vipps and donations) is streamlined.
- 3Cross-border payments within the Nordics (Norway, Sweden, Denmark, Finland) are supported.
Key Features
- 1Send, receive, and request money
- 2Tæpp med Vipps (tap to pay with Visa/Mastercard) and card activation
- 3Kasse i Vipps (collect money for groups/activities like trips and gifts)
- 4Fordelskort i Vipps (store loyalty cards integrated in Vipps)
- 5Pay bills and pay to businesses via Vipps
- 6Send as a gift with timing and wrapping options
- 7Vipps across Norden for international transfers
- 8Gifts with Konfetti and gifting features
Target Customer Industries
Client Results
- 1Payments and transfers are described as fast and secure, with “blunk” (blink/instant) delivery for payments and requests.
- 2Cross-border Nordic payments are supported (Nordic region).
- 3New features include automatic updating of expired cards to keep recurring payments active.
- 4No fees for typical Vipps payments; specific costs include 1% for large transfers within 24 hours to the same person and 8 NOK per gift.
Competitive Advantages
- 1Strong emphasis on simplification and speed (very, very simple).
- 2Nordic origin with cross-border Nordic support (Norway, Sweden, Denmark, Finland).
- 3No fees for standard Vipps payments; transparent pricing for gifts and large transfers.
- 4Wide range of integrated merchant and consumer features (Kasse, Fordelskort, gifting, bill payments).
Key Benefits
Additional Product Information
Product Description
Vipps is a Nordic payment platform that enables quick and secure sending/receiving of money, paying bills, shopping online, tipping, gifting, and merchant payments. It also offers business features for merchants to accept Vipps payments and manage money flows, including card-based tap-to-pay and customer loyalty integrations.
Target Market
Individuals (vippsere) and businesses (bedrifter) in Norway and across Nordic countries, including merchants who want to accept Vipps at checkout and consumers who use Vipps for everyday money tasks.
Unique Value Proposition
Vipps delivers a highly simplified, fast, and secure payments experience across the Nordics, with optional merchant tools (tap-to-pay, Kasse in Vipps, loyalty integrations) and cross-border capabilities.
Technical Requirements
To use tap-to-pay (Tæpp): on iPhone, double-click side button and unlock; on Android, unlock the phone. Enable 'lynrask tæpping' in Vipps and set Vipps as the default payment app. Activate new cards and link Visa/Mastercard in Vipps; follow steps under 'Aktiver nå' in the taps screen and add cards as needed.
Pricing Model
{"No fees for standard Vipps payments (tap-to-pay and typical transfers).","If you send up to 5,000 NOK to the same person within 24 hours, there is a 1% fee on the amount.","Sending a gift through Vipps costs 8 NOK per gift."}
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