Virgin Media Fibre Broadband & TV Bundles
Business Profile
Core Value Proposition
Virgin Media Fibre Broadband & TV Bundles provides ultrafast fibre broadband, TV entertainment, and integrated mobile perks (Volt) with guarantees like WiFi Max and streaming inclusions.
Target Customer
Residential households in the UK seeking fast broadband, TV and streaming services, along with mobile perks; small businesses via separate business broadband offers.
Key Differentiator
Key differentiators include the WiFi Max guarantee (30Mbps in every room or £100 credit), Netflix/Disney+ included in many bundles, Apple Pay/Google Pay checkout, and Volt benefits with O2 (priority rewards and extra data).
Implementation Timeline
Not specified in content
Pain Points
- 1Inconsistent WiFi coverage throughout the home
- 2Desire for high-speed internet paired with TV/streaming bundles
- 3Complex pricing/terminology across multiple bundles and promos
Key Features
- 1Ultrafast fibre speeds up to 1136 Mbps (Gig1) and other tiered speeds (M50, M125, M250, M350, M500, etc.)
- 2Television bundles with streaming options (Netflix, Disney+ included in some offers)
- 3Netflix Standard with ads included at no extra cost in eligible bundles
- 4O2 Volt benefits: Priority experiences and a bundled O2 SIM
- 5WiFi Max guarantee with up to 30Mbps in every room or £100 credit
- 6Optional WiFi Pods and self-install QuickStart setup to improve coverage
- 7Virgin Media Connect app features and device compatibility information
- 8Security features (Virgin Media Essential Security with virus protection and parental controls)
Target Customer Industries
Client Results
- 1Faster, more reliable home internet with broad coverage
- 2Access to streaming services and entertainment directly in bundles
- 3Security features and parental controls for family use
- 4Integrated perks with O2 Volt and easy checkout options
Competitive Advantages
- 1WiFi Max guarantee (30Mbps in every room or £100 bill credit)
- 2Netflix/Disney+ included in bundles (where applicable)
- 3Apple Pay/Google Pay accepted for quick, secure checkout
- 4Volt benefits with O2 customer integration at no extra cost
- 5No traffic management and no data usage cap on unlimited broadband
Key Benefits
Additional Product Information
Product Description
Broadband, TV and phone bundles offering a range of speeds from M50 to Gig1, with streaming partnerships, O2 Volt perks, and security features.
Target Market
Residential consumers in the UK seeking high-speed internet, television/streaming, and mobile perks; businesses seeking promotional broadband options (via separate business offers).
Unique Value Proposition
Virgin Media blends ultrafast fibre broadband with comprehensive TV/streaming options, integrated O2 Volt perks, a guaranteed WiFi coverage experience, and modern payment options to simplify the customer journey.
Technical Requirements
{"WiFi Max availability requires activation of Virgin Media broadband service","WiFi Pods require self-installation via QuickStart (delivery/installation options may apply)","Virgin Media Connect app requires iOS 9+ or Android 5+","Some bundles include Netflix; check bundle terms for eligibility"}
Pricing Model
{"24-month minimum term typical across bundles","Promotional pricing listed for various speeds (e.g., M50, M125, M250, M350, M500, Gig1) with standard pricing thereafter","Price typically includes line rental and may be subject to early disconnection fees if terminated early","Offers may include bundled services (TV, broadband, phone, O2 Volt) and may change or be withdrawn at Virgin Media's discretion"}
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