Visit London Official Visitor Guide
Business Profile
Core Value Proposition
Visit London Official Visitor Guide provides inspiration and planning resources to discover, plan, and access London’s attractions, theatres, itineraries, and experiences.
Target Customer
Travelers planning a trip to London (domestic and international), including families and leisure visitors seeking attractions, tours, theatre, and dining.
Key Differentiator
Official city-backed visitor guide with content and offers from trusted partners, affiliates, and London & Partners; combines attraction tickets, tours, passes, and itineraries in one resource.
Implementation Timeline
Immediate online access; value realized during trip planning and bookings as users plan and reserve activities.
Pain Points
- 1Finding a reliable, comprehensive source to discover and plan things to do in London
- 2Booking tickets and experiences through multiple vendors
- 3Finding cost-effective ways to visit multiple attractions (passes, discounts)
Key Features
- 1Comprehensive listings for top attractions, theatre, tours, and experiences
- 2Ability to book tickets and experiences through trusted partner links
- 3Deals and passes such as the London Pass and hop-on hop-off tours
- 4Travel information, itineraries, and planning resources
- 5Content in multiple languages and access to partner content
Target Customer Industries
Client Results
- 1Inspires 22 million people each year
- 2Bookings and tickets facilitated through trusted partners
- 3Potential savings on sightseeing (e.g., up to 50% with certain passes)
Competitive Advantages
- 1Official visitor guide endorsed by London & Partners and the Mayor of London
- 2One source for attractions, theatre, tours, passes, and planning information
- 3Trusted partner-based bookings and content partnerships
- 4Ability to save on sightseeing with passes and special offers
Key Benefits
Additional Product Information
Product Description
London's Official Visitor Guide providing information on London’s top attractions, theatre, itineraries, tickets, and planning resources.
Target Market
Prospective and returning visitors to London seeking attractions, tours, theatre, and experiences.
Unique Value Proposition
Official, city-backed, one-stop resource that combines inspiration, planning, and ticketing through trusted partners to help visitors experience London efficiently and affordably.
Technical Requirements
Not specified
Pricing Model
Not specified; prices for individual attractions and passes are shown in GBP and bookings are handled through partner sites.
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