Visma cloud software
Business Profile
Core Value Proposition
Visma cloud software provides mission-critical cloud business software that simplifies and automates complex processes for entrepreneurs, small and medium businesses, and the public sector.
Target Customer
Small and medium businesses, public sector organizations, accounting offices, and business software partners within the Visma ecosystem.
Key Differentiator
A federation of autonomous Visma companies with go-to-market freedom, backed by Europe’s largest cloud software community and strong security/compliance frameworks (VASP and VCDM), enabling scalable, ecosystem-driven growth across multiple markets.
Implementation Timeline
Not explicitly specified in the provided content (no dedicated implementation timeline).
Pain Points
- 1Managing complex, manual, and time-consuming business processes across finance, accounting, and operations.
- 2Scaling operations across multiple markets and geographies while maintaining control and consistency.
- 3Ensuring security, compliance, and governance in cloud software used by businesses and public sector entities.
Key Features
- 1Cloud-based ERP and accounting software suites for SMBs and enterprises
- 2Invoicing capabilities with digital signatures and e-invoicing support
- 3Security and compliance frameworks (Visma Application Security Program - VASP; Visma Cloud Delivery Model - VCDM)
- 4Autonomous development teams and continuous delivery within a large ecosystem
- 5Sustainability and governance capabilities integrated into the software ecosystem
Target Customer Industries
Decision Makers
- 1CEO
- 2Founder and CEO
- 3Managing Director
- 4Director of Mergers & Acquisitions
- 5Chief HR Officer
- 6Deputy CEO
- 7Digital Marketing Manager
- 8Creative Lead
Client Results
- 12.1 million customers across Europe and Latin America
- 2H1 2025: record ARR, double-digit organic growth, 350,000 new customers, and 15 acquisitions across Europe and Latin America
- 3All-time high revenue of €2.4B and over 1.7 million customers (2023)
- 4Visma operates with 180+ companies and 17,500 employees (as part of the group metrics)
Competitive Advantages
- 1Autonomy of Visma companies with go-to-market freedom within a large ecosystem
- 2Largest cloud software community in Europe
- 3Strong security programs and cloud delivery standards (VASP, VCDM)
- 4Extensive growth through acquisitions and a scalable, cloud-first strategy
Key Benefits
Additional Product Information
Product Description
Cloud-based, mission-critical business software including ERP and accounting capabilities, designed to simplify and automate complex processes for small to medium businesses and the public sector, with a focus on security, scalability, and ecosystem collaboration.
Target Market
Small and medium businesses, public sector organizations, and accounting offices seeking cloud-based, secure, scalable business software; potential partners within the Visma ecosystem.
Unique Value Proposition
A federation of autonomous, market-leading software companies united by a shared ecosystem, delivering scalable, secure cloud software with go-to-market freedom and extensive cross-market reach in Europe and Latin America.
Technical Requirements
Cloud-based deployment with security/compliance frameworks (VASP, VCDM); ongoing product development within an autonomous, collaborative ecosystem.
Pricing Model
Not disclosed in the provided content
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