Vivo Telecom Services (Fibra, 5G, TV and Digital Apps)
Business Profile
Core Value Proposition
Vivo provides 5G mobile plans, ultra-fast fiber internet, HDTV and digital services.
Target Customer
Residential consumers in Brazil (Para Você) and business customers (Para Empresas) seeking mobile, fiber broadband, TV, and digital services.
Key Differentiator
Bundled apps and streaming services included with many plans, extensive Vivo Play TV offering with 110+ channels, and promotional inclusions (Amazon Prime for several months, Perplexity Pro and other apps) integrated into plans.
Implementation Timeline
Not specified in the content provided.
Pain Points
- 1Need reliable high-speed internet (fiber) and 5G mobile connectivity.
- 2Desire access to live TV and streaming content through a single provider.
- 3Preference for plans that bundle apps and digital services to simplify billing and usage.
Key Features
- 1Fiber internet (Fibra) and postpaid/prepaid mobile plans (5G).
- 2Vivo Play TV with 110+ channels and streaming integration.
- 3Apps included with plans (e.g., Spotify Premium, Apple Music, Netflix, Disney+, HBO Max, Globoplay, Ubook, GoRead, Skeelo, etc.).
- 4Bundles like Fibra + Pós, Vivo Total, Vivo Controle, and Vivo Play packages.
- 5Digital services such as Fatura Digital and Débito Automático; options to manage via the Vivo app.
- 6Promotional inclusions (Amazon Prime for periods of time; Perplexity Pro free trials; multi-month Prime, etc.).
Target Customer Industries
Client Results
- 1Economy: Fibra+Pós plans with up to 40% savings in some offers.
- 2Promotional inclusions: Amazon Prime for several months on multiple plans.
- 3Free trials and included services: Perplexity Pro for a period (free) on certain plans.
Competitive Advantages
- 1Comprehensive bundled offering (fiber, 5G, TV, and digital apps) from a single provider.
- 2Vivo Play provides a large channel lineup (more than 110 channels) for TV.
- 3Extensive list of apps included in plans, adding value without extra subscriptions.
- 4Promotional benefits (Amazon Prime, Perplexity Pro, etc.) integrated into plans.
- 5Digital billing and easy management via app and auto-payment options.
Key Benefits
Additional Product Information
Product Description
A Brazilian telecom operator offering fiber broadband, 5G mobility plans, TV subscriptions, streaming apps and digital services; includes bundled apps and content.
Target Market
Brazilian consumers and businesses seeking high-speed internet, mobile coverage, TV and streaming services.
Unique Value Proposition
Combines high-speed connectivity with a broad entertainment ecosystem and bundled apps, plus promotions like Amazon Prime and Perplexity Pro included with select plans.
Pricing Model
Planos a partir de R$40/mês; pricing shown varies by plan and is presented on the site for different offerings.
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