Vodafone Fibra y móvil (con TV opcional)

Business Profile

Core Value Proposition

Vodafone Fibra y móvil (con TV) provides convergent internet, mobile and TV services for households and businesses in Spain.

Target Customer

Particulares (consumers) and Empresas y autónomos (business customers) in Spain.

Key Differentiator

Converged bundles combining fibre internet, mobile plans, and Vodafone TV with popular streaming services (HBO Max, Disney+, Prime, Netflix), plus 5G connectivity and value-added features like Secure Net and MultiSIM.

Pain Points

1Need high-speed home internet and mobile connectivity in a single bill
2Desire access to entertainment on TV with streaming apps
3Looking for bundled offers with predictable pricing and added value (e.g., loyalty/referral promotions)

Key Features

1Fibra óptica de alta velocidad (ej. 600 Mb) with multiple mobile lines
2Vodafone TV with more than 100 channels and access to streaming apps (HBO Max, Disney+, Prime, Netflix, DAZN, Filmin)
35G mobile network for portable internet
4Secure Net protection for devices
5MultiSIM OneNumber to use the same number across devices
6Plan Amigo referral program with rewards

Target Customer Industries

Competitive Advantages

15G network with wide coverage and speed
2Converged fibre + mobile + TV offers simplifying billing and planning
3Access to multiple streaming platforms directly in the bundle
4Loyalty and promotional programs (Plan Amigo, Amazon gift card promotions)
5Security features (Secure Net) and device protection

Key Benefits

1High-speed fibre internet (e.g., 600 Mb)

2Mobile data with unlimited lines on certain plans

3Entertainment through Vodafone TV and streaming apps

45G connectivity across devices

5Security and device protection features

6Promotional offers and loyalty rewards

Additional Product Information

Product Description

Converged telecom service offering fibre internet, mobile plans and TV, with bundled streaming apps and optional TV add-ons for consumers and businesses.

Target Market

Particulares (consumers) and Empresas y autónomos (business customers) in Spain

Unique Value Proposition

Converged bundles delivering high-speed fibre, generous mobile data, and entertainment through Vodafone TV with popular streaming services, backed by a trusted 5G network and value-added features.

Pricing Model

{"Fibra 600Mb + 2 líneas móviles + TV: 49 €/mes (primeros 6 meses, luego 71 €/mes)","Fibra 600Mb + móvil ilimitado (2 líneas): 40 €/mes","Fibra 600Mb + móvil 25GB: 39 €/mes","Internet portátil 5G: 30 €/mes","Oferta web exclusiva: 10 €/mes (detalle no especificado)"}

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