Vodafone Fibra y móvil (con TV opcional)
Business Profile
Core Value Proposition
Vodafone Fibra y móvil (con TV) provides convergent internet, mobile and TV services for households and businesses in Spain.
Target Customer
Particulares (consumers) and Empresas y autónomos (business customers) in Spain.
Key Differentiator
Converged bundles combining fibre internet, mobile plans, and Vodafone TV with popular streaming services (HBO Max, Disney+, Prime, Netflix), plus 5G connectivity and value-added features like Secure Net and MultiSIM.
Pain Points
- 1Need high-speed home internet and mobile connectivity in a single bill
- 2Desire access to entertainment on TV with streaming apps
- 3Looking for bundled offers with predictable pricing and added value (e.g., loyalty/referral promotions)
Key Features
- 1Fibra óptica de alta velocidad (ej. 600 Mb) with multiple mobile lines
- 2Vodafone TV with more than 100 channels and access to streaming apps (HBO Max, Disney+, Prime, Netflix, DAZN, Filmin)
- 35G mobile network for portable internet
- 4Secure Net protection for devices
- 5MultiSIM OneNumber to use the same number across devices
- 6Plan Amigo referral program with rewards
Target Customer Industries
Competitive Advantages
- 15G network with wide coverage and speed
- 2Converged fibre + mobile + TV offers simplifying billing and planning
- 3Access to multiple streaming platforms directly in the bundle
- 4Loyalty and promotional programs (Plan Amigo, Amazon gift card promotions)
- 5Security features (Secure Net) and device protection
Key Benefits
Additional Product Information
Product Description
Converged telecom service offering fibre internet, mobile plans and TV, with bundled streaming apps and optional TV add-ons for consumers and businesses.
Target Market
Particulares (consumers) and Empresas y autónomos (business customers) in Spain
Unique Value Proposition
Converged bundles delivering high-speed fibre, generous mobile data, and entertainment through Vodafone TV with popular streaming services, backed by a trusted 5G network and value-added features.
Pricing Model
{"Fibra 600Mb + 2 líneas móviles + TV: 49 €/mes (primeros 6 meses, luego 71 €/mes)","Fibra 600Mb + móvil ilimitado (2 líneas): 40 €/mes","Fibra 600Mb + móvil 25GB: 39 €/mes","Internet portátil 5G: 30 €/mes","Oferta web exclusiva: 10 €/mes (detalle no especificado)"}
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