Voedingscentrum
Business Profile
Core Value Proposition
Voedingscentrum provides reliable information about nutrition and helps consumers and professionals make healthier, more sustainable, and safer food choices.
Target Customer
{"Consumers seeking trusted guidance on healthy, safe, and sustainable eating","Professionals in government/public sector, healthcare, education, catering, and retail who work with nutrition or food/education initiatives"}
Key Differentiator
Independent, evidence-based nutrition information plus a broad suite of free digital tools and apps (e.g., Mijn Eetmeter, Caloriechecker, BMI-meter, Eetwissel) and educational content (Schijf van Vijf) to support healthier choices for individuals and organizations.
Implementation Timeline
Not specified in the content provided
Pain Points
- 1Difficulty understanding nutrition labels and product information on packaging
- 2Need for trustworthy, independent nutrition guidance and practical tools to apply it
- 3Desire for accessible digital tools to plan, track, and improve eating habits (e.g., weight management, meal planning, and education settings)
Key Features
- 1Schijf van Vijf guidance integrated into information and tools
- 2A wide range of free apps and tools (Mijn Eetmeter, BMI-meter, Caloriechecker, Eetwissel, ZwangerHap, Mijn Nieuwe Balans, etc.) available for Android and iOS, plus web access
- 3Educational and practical content (recepten, etiketten uitleg, bewaarwijzer, Kookhulp, video’s) and a YouTube channel
- 4Tools for households and professionals (Eetomgevingen, op school resources, Vragen en ondersteuning for professionals) and a webshop with folders/books
- 5Web-based resources and a variety of consumable content (videos, articles, tips) and newsletters
Target Customer Industries
Decision Makers
- 1diëtist
- 2huisarts
- 3JGZ-medewerker
- 4docent
Client Results
- 1Weight loss and healthier lifestyle changes reported by individuals using Voedingscentrum tools (e.g., 18 kg loss by Gijs Staverman; Ingrid used Mijn Eetmeter to lose weight; Frank pursued a healthier/sportier life with dietitian guidance; Angelique achieved progress with professional support)
Competitive Advantages
- 1Independent, reliable nutrition information (not marketing-driven)
- 2Extensive, free suite of digital tools and apps for tracking, planning, and education
- 3Resources tailored for both consumers and a wide range of professionals (healthcare, education, government, catering, retail)
- 4Practical, action-oriented content (recipes, etiketten uitleg, bewaarwijzer) and multimedia options (videos, YouTube)
- 5Official branding and a centralized portal with integrated guidance (Schijf van Vijf) and professional support materials
Key Benefits
Case Studies & Success Stories
Frank ging sportiever en gezonder leven
Frank Bukkems (55) werkte met een diëtist en stapte geleidelijk naar een gezonder en sportiever leven ondanks druk privé- en werkschema.
Angelique ging aan de slag met een diëtist
Angelique Hendrikx (31) had eerder geprobeerd af te vallen; met begeleiding van een diëtist en nieuwe aanpak lukte het dit keer beter, ondanks emotie-eterij.
Ingrid gebruikt Mijn Eetmeter om af te vallen
Ingrid Smit (64) veranderde haar eetgewoonten en verloor gewicht na het gebruik van het online eetdagboek Mijn Eetmeter.
Zo viel Gijs Staverman (51) 18 kilo af
Gijs Staverman verloor 18 kilo (gedetailleerde context uit de content vermeldt dit resultaat als voorbeeld van succes met Voedingscentrum-tools.
Additional Product Information
Product Description
Een onafhankelijke informatiebron over gezond, veilig en duurzaam eten met een uitgebreid scala aan gratis apps en digitale tools voor consumenten en professionals, plus educatieve content en een webshop met brochures en boeken.
Target Market
Consumenten en professionals (overheid, zorgprofessionals, docenten, cateraars, supermarkten) die te maken hebben met voeding of onderwijs
Unique Value Proposition
Toont betrouwbare, onafhankelijke voedingsinformatie en biedt een geïntegreerd assortiment gratis digitale hulpmiddelen en educatieve content om gezonder en duurzamer te eten in zowel individuele als professionele contexten.
Technical Requirements
Apps beschikbaar in Play Store en App Store; webtools en Mijn Eetmeter zijn toegankelijk via computers/online; compatibel met smartphones/tablets (Android/iOS)
Pricing Model
Niet expliciet vermeld; enkele apps worden genoemd als gratis (gratis apps zoals Slim Koken genoemd); prijsinformatie niet volledig gespecificeerd
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