Vote Smart (The Voter's Self-Defense System)
Business Profile
Core Value Proposition
Vote Smart provides free, unbiased, in-depth information about current officials, candidates, issues, legislation, and voting.
Target Customer
Voters and citizens seeking nonpartisan political information; ALL Americans interested in official biographies, voting records, positions, and elections.
Key Differentiator
Nonpartisan, nonprofit since 1988 with a comprehensive data ecosystem (The Voter's Self-Defense System) and interactive tools (Political Galaxy, VoteEasy, OnPoint), plus a Bull feature that flags false statements using third-party fact-checkers (FactCheck.org, PolitiFact, Washington Post).
Implementation Timeline
Value can be realized immediately after account creation and use of the tools; daily updates commence once users sign up for notifications; donations can be made and processed securely during engagement.
Pain Points
- 1Need for free, factual, nonpartisan information about thousands of politicians
- 2Difficulty understanding and comparing candidates' positions, votes, and funding
- 3Need for reliable signals when public statements are proven false
Key Features
- 1The Voter's Self-Defense System with detailed politician data
- 2Political Galaxy interactive exploration by issue
- 3VoteEasy for comparing positions
- 4OnPoint mobile app for on-the-go access
- 5Bull feature highlighting statements verified as false by fact-checkers
Target Customer Industries
Client Results
- 1Users access up-to-date biographies, votes, positions, and funding data for thousands of politicians
- 2Users can compare issue positions and tracking of data via notifications and updates
- 3Users receive daily updates when information about politicians of interest changes (MyVoteSmart workflow)
Competitive Advantages
- 1Free access and nonprofit operation since 1988
- 2Unbiased, factual information across multiple data dimensions (biography, votes, positions, funding, speeches)
- 3Interactive, user-friendly tools (Voter's Self-Defense System, Galaxy, Easy/OnPoint)
- 4Verified false statements flagged via partnerships with FactCheck.org, PolitiFact, and the Washington Post
- 5Availability of data API and widgets for developers and websites
Key Benefits
Additional Product Information
Product Description
Vote Smart provides detailed, free information about current officials, candidates, issues, legislation, and voting, including tools like The Voter's Self-Defense System, Political Galaxy, VoteEasy, and OnPoint.
Target Market
General public / voters, educators, researchers seeking nonpartisan political information; organizations needing public official data
Unique Value Proposition
Free, unbiased, comprehensive political data with interactive tools and independent fact-check integrations, maintained as a nonprofit since 1988.
Technical Requirements
Data API and widgets are available for developers; no specific system requirements are listed in the content; mentions mobile app (OnPoint) and digital access.
Pricing Model
Donations and tax-deductible memberships; multiple donation options and normal donation flow described
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