Voyage Houston Magazine
Business Profile
Core Value Proposition
Voyage Houston Magazine provides a platform that highlights local Houston stories, supports small businesses, and promotes local creatives through features, guides, and gift guides.
Target Customer
Local Houstonians and visitors seeking authentic city stories, as well as small business owners, artists and creatives looking for exposure and community connection.
Key Differentiator
Focus on hyper-local, narrative-driven profiles and curated guides (e.g., Hidden Gems, Portraits of Houston, Gift Guide) that aim to drive spending at small businesses and creatives in Houston.
Implementation Timeline
Not specified
Pain Points
- 1Small businesses and local creatives seek greater visibility and customer reach in a crowded market
- 2Consumers want authentic, local-focused content and guides to support local spending
- 3Fragmented local coverage without a cohesive platform for stories about Houston neighborhoods and people
Key Features
- 1Local stories and profiles (Houston's Most Inspiring Stories, Portraits of Houston)
- 2Thematic series (Hidden Gems: Local Businesses & Creatives, Highlighting Local Gems)
- 3Gift Guide for supporting small businesses and creatives
- 4Content categories like Food & Entertainment, Local Guides, and Neighborhood spotlights
- 5RSS feed and online publishing
Target Customer Industries
Client Results
- 1Increased visibility for local businesses and creatives
- 2Community engagement through storytelling
- 3Encouragement of local spending
Competitive Advantages
- 1Hyper-local, story-driven content focused on Houston neighborhoods and people
- 2Multi-format content ( articles, guides, gift guides, podcasts) centered on local community
- 3Dedicated to promoting small businesses and creatives
Key Benefits
Additional Product Information
Product Description
A Houston-focused city guide and lifestyle publication that highlights neighborhoods, local businesses, and creatives through features such as Houston’s Most Inspiring Stories, Hidden Gems, Portraits of Houston, and the VoyageHouston Gift Guide.
Target Market
Small businesses, artists and creatives in Houston seeking exposure; readers seeking local Houston culture and stories
Unique Value Proposition
Voyage Houston Magazine centers on authentic, local storytelling to promote small businesses and creatives, fostering community engagement and local spending.
Technical Requirements
Not specified in content
Pricing Model
Not specified
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