Wait But Why
Business Profile
Core Value Proposition
Wait But Why provides long-form, stick-figure-illustrated blog content across almost everything, plus an online store with merchandise and books.
Target Customer
General readers seeking in-depth, explanatory essays on science, technology, psychology, society, and self-improvement; fans of Tim Urban and the Wait But Why brand; newsletter subscribers (approximately 601K) and readers of popular posts.
Key Differentiator
A distinctive combination of long-form, big-idea writing paired with simple stick-figure visuals, covering a wide range of topics, and supported by an active store and book/merchandise ecosystem.
Implementation Timeline
Content updated regularly with multiple weekly posts; Tim Urban writes posts every Tuesday and Wednesday (per team responsibilities page). The site also features ongoing posts, archives, and a bookstore timeline of publications.
Pain Points
- 1Difficulty finding long-form, thoughtfully explained content on diverse topics
- 2Desire for accessible visuals to accompany in-depth written work
- 3Need for a centralized source of thought-provoking analysis across multiple domains (science, technology, society, psychology)
Key Features
- 1Long-form posts and essays
- 2Stick-figure illustrations accompanying content
- 3Categories and archive for easy navigation
- 4Online store with posters, phone cases, mugs, and other merchandise
- 5 wbw book and related content (e.g., Finn's Cave)
- 6Community engagement via comments and newsletters (email updates)
Target Customer Industries
Decision Makers
- 1Tim Urban — Writer / Content Creator (responsible for writing posts on a schedule)
- 2Andrew Finn — Business/Operations (described as handling the business side and Wait But Why as a site)
- 3Alicia McElhone — Manager of Lots of Things (Managerial/operational responsibilities for the site)
Client Results
- 1Large audience and subscriber base (approx. 601K newsletter subscribers)
- 2Strong engagement around popular posts (e.g., numerous highlighted articles and comments counts)
Competitive Advantages
- 1Unique visual storytelling (stick-figure illustrations) combined with long-form analysis
- 2Broad topic coverage across science, technology, society, psychology, and self-help
- 3Integrated monetization and community through an online store and book offerings
- 4Established audience and engagement through frequent updates and newsletters
Key Benefits
Additional Product Information
Product Description
A popular long-form, stick-figure-illustrated blog about almost everything, with an online store offering merchandise (posters, phone cases, mugs, etc.) and books related to the content.
Target Market
Readers who enjoy deep-dive explanations and broad curiosity across science, technology, culture, and life topics; individuals seeking approachable yet detailed analyses.
Unique Value Proposition
Wait But Why delivers deep, interdisciplinary essays paired with simple visuals, creating accessible, thought-provoking content across a wide range of topics, supported by a merchandise ecosystem and published books.
Technical Requirements
Site uses AJAX-powered components (Powered by Ajaxy); interactive features likely require JavaScript.
Pricing Model
No explicit pricing information provided for content; a separate store exists for merchandise and books, but pricing details are not disclosed in the content provided.
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