War on the Rocks

Business Profile

Core Value Proposition

War on the Rocks provides analysis, commentary, debate and multimedia content on foreign policy and national security issues through a realist lens.

Target Customer

Policymakers, military leaders, strategic thinkers, and insiders worldwide; soldiers, students, teachers, pundits and techies seeking in-depth foreign policy analysis; veterans (podcast hosting opportunities).

Key Differentiator

Realist foreign policy lens combined with insider access and a mix of articles, podcasts (e.g., Warcast) and member-only content; opportunities for veterans to host podcasts.

Implementation Timeline

Immediate value upon subscribing or gaining member access; ongoing, with new content released regularly (including comments, Warcast episodes and member updates).

Pain Points

1Need for deep, insider-level analysis beyond headlines on foreign policy and national security.
2Access to credible, policy-relevant insights trusted by policymakers and military leaders.
3 Desire for multi-format content (written analysis, podcasts, newsletters) and exclusive member content.

Key Features

1Commentary articles and analysis on foreign policy and national security.
2Warcast and other multimedia podcasts.
3Member-only content and newsletters.
4Subscription and membership access with additional resources.
5Events and sponsorships; submission pathways for contributions.

Target Customer Industries

Decision Makers

1Policy Maker
2Military Leader
3Strategic Thinker
4Podcast Host (Veteran)
5Insider/Researcher

Client Results

1Access to sharp analysis and grounded insights from warriors, diplomats and scholars.
2Improved understanding of complex foreign policy and national security issues.
3Trusted, insider-style content that informs decision-making and perspective-building.

Competitive Advantages

1Realist perspective on foreign policy and national security.
2Insider credibility and trusted sourcing for policymakers and military leaders.
3Diverse formats (articles, podcasts, newsletters) and multimedia offerings.
4Exclusive member content and opportunities for veterans to host podcasts.

Key Benefits

1Depth of analysis beyond headlines.

2Credible, policy-relevant insights trusted by policymakers and military leaders.

3Multi-format content including written pieces and podcasts.

4Exclusive member benefits and community access.

Additional Product Information

Product Description

A publication and membership platform offering analysis, commentary and multimedia content on foreign policy and national security issues through a realist lens.

Target Market

Policy makers, military personnel, scholars, think tanks, students, journalists and professionals seeking deep, credible foreign policy analysis.

Unique Value Proposition

Combines realist foreign policy analysis with insider access, multiple content formats, and exclusive member content, including opportunities for veterans to contribute as podcast hosts.