Water 2050
Business Profile
Core Value Proposition
Water 2050 provides a long-term, strategic vision for the future of the water sector, emphasizing sustainability, resilience, innovation, finance/affordability, One Water governance, and equity/access, delivered through collaborative initiatives and actionable programs.
Target Customer
Water utilities, engineers, operators, utility managers, students and young professionals, policymakers, water community organizations
Key Differentiator
AWWA’s Water 2050 initiative combines a formal long-term vision with five strategic priorities, volunteer-driven implementation teams (SITs), cross-sector collaboration beyond the water sector, and accessible multimedia outputs (videos, story maps, reports) to drive real-world action.
Implementation Timeline
Not specified as a fixed timeline; content indicates ongoing implementation with near-term webinars and events (e.g., 2025–2026 conference/webinar schedules).
Pain Points
- 1Need for a secure, sustainable, affordable, resilient, and innovative future for water amid demographic and environmental changes.
- 2Fragmented governance and financing of water services requiring a unified One Water approach.
- 3Gap in workforce development and cross-disciplinary collaboration to address evolving water challenges.
Key Features
- 1Water 2050 initiative with five strategic priorities (Sustainability & Resilience; Innovation & Circular Economy; Finance & Affordability; One Water Governance; Equity, Access & Community Engagement).
- 2Strategic Implementation Teams (SITs) developing action plans and engaging partners.
- 3Videos, StoryMaps, and Think Tank Reports illustrating real-world applications and case studies.
- 4Webinars, events, and think tanks for ongoing education and collaboration.
- 5Publications, news, and resources surrounding regulatory updates, research, and industry insights.
Target Customer Industries
Decision Makers
- 1Engineer
- 2Operator
- 3Utility Manager
- 4Student / Young Professional
Client Results
- 1Development and communication of a clear long-term vision for the water sector (Water 2050).
- 2Implementation of cross-sector collaboration and governance models (One Water Governance).
- 3Increased engagement of water professionals, including youth and early-career individuals, in strategic initiatives.
- 4Examples of real-world applications and regional collaboration (case studies and videos) demonstrating practical outcomes.
Competitive Advantages
- 1Comprehensive, multi-channel access to standards, publications, and professional resources via a single platform.
- 2Explicit focus on workforce development through Water Equation and youth engagement.
- 3Concrete case studies and regional collaboration examples illustrating practical impact.
- 4Structured, priority-driven approach (Water 2050) with measurable focus areas and action plans.
Key Benefits
Case Studies & Success Stories
Metro Vancouver: From Wastewater Treatment to Renewable Fuel
A wastewater utility using hydrothermal liquefaction to convert biomass into low-carbon biofuels, illustrating Water 2050’s cross-sector approach at the intersection of water, energy, and climate.
Regional Collaboration: The Story of Central Iowa Water Works
Twelve agencies formed a regional water utility to strengthen governance, resilience, and long-term sustainability, aligning with Water 2050’s One Water governance priority.
Additional Product Information
Product Description
AWWA’s initiative to shape a long-term vision for the future of water, featuring five strategic priorities and collaborative implementation teams to drive sustainability, resilience, equity, and innovation in the water sector.
Target Market
Water utilities, engineers, operators, utility managers, students and young professionals, policymakers, water sector organizations
Unique Value Proposition
Bridges long-term vision with actionable, volunteer-driven initiatives and real-world case studies, enabling cross-sector collaboration and practical progress toward a secure, sustainable, affordable, and innovative water future.
Technical Requirements
Internet access to AWWA’s online resources, StoryMaps, videos, webinars, and Think Tank outputs.
Pricing Model
Pricing not disclosed; Water Equation donations are described as 100% directed to programs (funding workforce advancement and related initiatives).
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