Water.org
Business Profile
Core Value Proposition
[Water.org] provides access to safe water and sanitation worldwide through market-driven, scalable financing solutions (WaterCredit, WaterEquity, WaterConnect).
Target Customer
Donors (individuals and businesses), corporations seeking CSR impact, financial institutions, foundations, in-country partners, and communities in need of safe water and sanitation.
Key Differentiator
A combined financing ecosystem that blends microfinance for households (WaterCredit), impact investing to fund water access (WaterEquity), and infrastructure project development (WaterConnect), backed by a broad partner network and strong financial transparency.
Implementation Timeline
Not specified in the provided content (historical milestones include 1990 founding as WaterPartners International, 2003 WaterCredit, 2009 Water.org birth, 2017 WaterEquity, 2024 WaterConnect; 2025 reported impact of 81 million).
Pain Points
- 12.2 billion people lack access to safe water.
- 2Barriers between people in poverty and access to safe water and sanitation due to funding gaps.
- 3Limited scalable capital and financing mechanisms to expand water/sanitation access at speed and scale.
Key Features
- 1WaterCredit Initiative: loans for water and sanitation access for families living in poverty.
- 2WaterEquity: an infrastructure to harness impact investing to fund water and sanitation loan portfolios.
- 3WaterConnect: initiative to develop infrastructure projects to reach more people in need of safe water and sanitation.
- 4Global reach and partner network: 197 partners across 4 continents, mobilizing over $7.1 billion in capital for small loans.
- 5Financial transparency and credibility: 4-star Charity Navigator rating; 501(c)(3) status; annual reporting.
Target Customer Industries
Decision Makers
- 1CEO
- 2CFO (Chief Financial Officer)
- 3Chief Revenue Officer
- 4Chief Global Impact Officer
- 5Chief Insights Officer
- 6Chief Human Resources Officer
- 7VP Worldwide Sustainability
- 8Executive Team
- 9Regional Leaders
Client Results
- 1Empowered more than 81 million people with access to safe water or sanitation.
- 2Mobilized more than $7.1 billion in capital to support small loans for water/sanitation access.
- 3Reach spans 4 continents with a broad network of 197 partners.
Competitive Advantages
- 1Market-driven financing approach that unlocks capital for water access at scale.
- 2Integrated suite of solutions (WaterCredit, WaterEquity, WaterConnect) delivering financing, investment, and infrastructure.
- 3Global reach and broad partner ecosystem (197 partners, 4 continents).
- 4Demonstrated impact (81M+ people) and strong governance/financial transparency (Charity Navigator 4-star rating).
Key Benefits
Case Studies & Success Stories
Meet Francisco (Brazil) – Lasting access to safe water at home
In Ceará, Northeast Brazil, Francisco and his family gained lasting access to safe water at home, enabling a different life for his son and grandson and reducing the impact of the water crisis on their daily life.
Additional Product Information
Product Description
Water.org is a global nonprofit that provides access to safe water and sanitation through smart, scalable solutions, including WaterCredit (household loans), WaterEquity (impact investing), and WaterConnect (infrastructure development), delivered in partnership with corporations, financial institutions, and foundations.
Target Market
Individuals and families in need of safe water and sanitation, plus donors and corporate/financial partners willing to fund these solutions.
Unique Value Proposition
Water.org uniquely combines household microfinance (WaterCredit), impact investing (WaterEquity), and infrastructure development (WaterConnect) to unlock financing flows and scale safe water access globally, with a transparent governance framework and extensive partner network.
Technical Requirements
Not specified in the provided content.
Pricing Model
Donations (voluntary) and loan-based financing via WaterCredit; donor options include one-time gifts or monthly giving.
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