WBRZ-TV Channel 2 Baton Rouge / WBRZ News 2
Business Profile
Core Value Proposition
WBRZ-TV Channel 2 Baton Rouge provides local news, weather, sports and community coverage.
Target Customer
Local residents of Baton Rouge and surrounding areas seeking local news and information, as well as advertisers targeting local audiences.
Key Differentiator
Locally owned and operated for more than 70 years; Baton Rouge's local ABC affiliate with 24hr live weather coverage and extensive community-focused content.
Implementation Timeline
Not specified in the content; value is delivered immediately via broadcasts and online updates as they occur.
Pain Points
- 1Need for reliable, up-to-date local news and information in Baton Rouge area.
- 2Desire for timely weather updates and alerts (including radar and hurricane information).
- 3Interest in local sports, investigations, and community stories.
Key Features
- 1Local news coverage for Baton Rouge and surrounding areas.
- 2Weather features including 24hr live weather, satellite/radar, hurricane center, and severe weather safety.
- 3Sports coverage and investigative journalism (2 On Your Side / The Investigative Unit).
- 4Video content with News Replay, video sections, and RSS Feeds.
- 5Community-focused features and special reports (e.g., 70th anniversary content, local programs).
Target Customer Industries
Competitive Advantages
- 1Longstanding local presence as Baton Rouge's locally owned and operated TV news source (70+ years).
- 2Broad local coverage including news, weather, sports, and investigations tailored to the Baton Rouge area.
- 3Multi-channel content presence (tv broadcasts and video content on the site) with live weather and on-demand video features.
Key Benefits
Additional Product Information
Product Description
ABC-affiliate local television news station delivering local news, weather, sports, and community programming; locally owned and operated for over 70 years.
Target Market
Residents of Baton Rouge and surrounding parishes; local advertisers seeking regional reach.
Unique Value Proposition
Baton Rouge’s only locally owned and operated TV news source with a deep community focus and decades of local presence.
Technical Requirements
Not specified in the content; references to video sections and 24hr live weather imply broadcasting and online video capabilities, but no explicit technical requirements are listed.
Pricing Model
Not disclosed
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