WE AND THE COLOR
Business Profile
Core Value Proposition
WE AND THE COLOR provides an award-winning online magazine for daily art and design inspiration, featuring projects across branding, graphic design, architecture, interior design, product design, packaging design, web design, art, photography, illustration, motion, fashion, and related fields, with downloadable fonts, templates, and other design resources.
Target Customer
Design professionals, creative researchers, students, and hobbyists seeking inspiration and practical design resources such as fonts and templates.
Key Differentiator
Combines editorial articles and curated design inspiration with tangible downloadable assets (fonts, templates) in a single platform, plus an active community presence (Discord, social media) and multi-disciplinary coverage.
Implementation Timeline
Immediate access to content and resources upon visiting the site; ongoing new articles and assets published regularly.
Pain Points
- 1Need for daily design inspiration across multiple disciplines
- 2Access to usable design assets (graphics, fonts, templates) in one place
- 3Staying updated with current design trends and practical how-to insights
Key Features
- 1Editorial blog/magazine covering a wide range of design disciplines
- 2Downloadable resources including fonts and templates
- 3Content across branding, graphic design, web design, architecture, interior design, product design, and more
- 4Online courses and books (as part of the content/navigation)
- 5Community and social channels (Discord, Facebook, Instagram, etc.)
Target Customer Industries
Client Results
- 1Inspiration and ideas for design projects across multiple disciplines
- 2Access to downloadable assets (fonts, templates) to accelerate design work
- 3Up-to-date exposure to design trends and best practices
Competitive Advantages
- 1Award-winning publication status
- 2Integrated mix of inspiration and practical resources (fonts/templates)
- 3Broad coverage across numerous design disciplines
- 4Established online presence with multiple social/community channels
Key Benefits
Additional Product Information
Product Description
An online magazine/blog offering daily art and design inspiration, with downloadable graphics, fonts, templates, and other resources for designers.
Target Market
Design professionals, creative agencies, students, and enthusiasts seeking inspiration and tangible design assets.
Unique Value Proposition
A single platform that delivers both high-quality design inspiration and practical downloadable resources across multiple design disciplines, backed by editorial authority and an active community.
Technical Requirements
Not explicitly stated in the content; resources imply internet access to view content and download assets.
Pricing Model
Not specified in the content.
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