Web of Trust (WOT)
Business Profile
Core Value Proposition
Web of Trust (WOT) provides website safety checks, phishing protection, and real-time site reputation alerts via browser extensions and mobile apps to help users browse securely.
Target Customer
{"Individual internet users seeking safer browsing","Families seeking child safety features (Adult Protection, content restrictions)","Developers and organizations that may integrate the WOT API or use WOT premium services"}
Key Differentiator
Community-powered website trust ratings combined with machine learning algorithms and daily updated blacklists, delivering real-time safety warnings across major search engines and browsers.
Implementation Timeline
Value is realized immediately upon installing and using the WOT extension or app, with real-time checks and warnings.
Pain Points
- 1Exposure to phishing scams and fraudulent websites
- 2Encountering malware or dangerous links while browsing
- 3Difficulty assessing the safety or trustworthiness of websites and online content
Key Features
- 1Website safety checks based on community ratings, reviews, and ML algorithms
- 2Real-time warnings and blacklists with a traffic-light (green/yellow/red) reputation indicator
- 3Automatic blocking of phishing, malware, and dangerous links
- 4Cross-platform support (Chrome, Edge, Firefox extensions; Android & iOS apps)
- 5Premium subscriptions with additional features, free trials, and flexible billing
Target Customer Industries
Client Results
- 1Improved safety when browsing with real-time site reputation indicators
- 2Reduction in exposure to untrusted websites and phishing attempts
- 3Ability to shop and browse with greater peace of mind due to automated risk checks
Competitive Advantages
- 1Community-driven ratings combined with ML-based risk assessment
- 2Real-time warnings and updated blacklists
- 3Cross-platform availability across browsers and mobile platforms
- 4Transparent pricing with free features, free trials, and premium options
- 5Flexible payments via multiple processors (Stripe, PayPal, Google Pay, Apple Pay) and a 30-day money-back guarantee
Key Benefits
Case Studies & Success Stories
Customer testimonial: Ranko Menendez (2020)
"Web of trust is a great addon extension for your browser. The purpose of the extension is to help others determine which websites are safe or not."
Additional Product Information
Product Description
Website safety checks and phishing protection delivered through browser extensions and mobile apps, leveraging community ratings and ML to indicate site trustworthiness and block harmful content.
Target Market
Consumers seeking safer online browsing; families; developers and businesses that may use the WOT API or premium services
Unique Value Proposition
A community-powered, ML-enhanced trust system that provides real-time safety alerts and automatic blocking across multiple platforms to reduce exposure to phishing, malware, and unsafe sites.
Technical Requirements
{"Browser extensions available for Chrome, Edge, and Firefox","Mobile apps for Android and iOS mentioned","Option to connect with Google to scan browsing history (data collection terms apply)","Payments processed by Stripe, PayPal, Google Pay, and Apple Pay"}
Pricing Model
Free features plus Premium Subscriptions; free trial available; auto-renewal; refunds on a pro-rata basis; payments processed by third-party processors (Stripe, PayPal, Google Pay, Apple Pay); 30-day money-back guarantee
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