WebChoices
Business Profile
Core Value Proposition
WebChoices provides a consumer choice tool to control the collection and use of data for interest-based advertising on the browser.
Target Customer
Individuals looking to manage their interest-based advertising preferences on their browsers.
Key Differentiator
Allows users to opt out from multiple companies' interest-based advertising through a single interface.
Implementation Timeline
Immediate control and implementation upon using the tool.
Pain Points
- 1Need to manage and control interest-based advertising preferences.
- 2Desire for a centralized platform to opt out of multiple advertising networks.
- 3Protection of opt-out preferences from accidental deletion.
Key Features
- 1Control over data collection for interest-based advertising.
- 2Ability to opt out from multiple companies through one platform.
- 3Protection of preferences with the Protect My Choices browser extension.
Target Customer Industries
Decision Makers
- 1Digital Marketer
- 2Privacy Officer
- 3Advertising Manager
Client Results
- 1Enhanced user privacy through managed advertising preferences.
Competitive Advantages
- 1Centralized management of advertising preferences.
- 2Easy-to-use interface for opting out of interest-based advertising.
Key Benefits
Additional Product Information
Product Description
A consumer choice tool for managing interest-based advertising preferences.
Target Market
Individuals concerned with their online advertising privacy and preferences.
Unique Value Proposition
Offers a single interface for opting out of interest-based advertising from multiple companies.
Technical Requirements
Requires a browser to use the tool and may need the Protect My Choices extension for preference protection.
Pricing Model
Not specified
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