Webroot Total Protection
Business Profile
Core Value Proposition
Webroot Total Protection provides all-in-one antivirus, identity protection, VPN, and unlimited cloud backup to protect devices and personal data for home users and businesses.
Target Customer
{"Home users and families","Small to mid-sized businesses needing endpoint protection for devices and identities"}
Key Differentiator
Cloud-based threat intelligence with AI-enabled real-time zero-day threat protection; lightweight protection that covers endpoints, identity risk, VPN, and backup; strong emphasis on identity protection with dark web and fraud reimbursement; part of OpenText since 2019.
Implementation Timeline
Not specified in content
Pain Points
- 1Viruses, malware, phishing, and ransomware threats across devices
- 2Identity theft, data breaches, and fraud risk
- 3Data loss from hardware failure or accidental deletion; need for reliable backup
Key Features
- 1Multi-device antivirus protection for PCs, Macs, smartphones, Chromebooks, and tablets
- 2Identity protection with identity monitoring, dark web monitoring, and up to $1M fraud expense reimbursement
- 3Dark web and data breach monitoring with instant alerts
- 4VPN for online privacy across devices (e.g., VPN for multiple devices in various plans)
- 5Backup & restore with unlimited cloud storage (for 1 PC or Mac in some plans) and secure online storage
- 6Privacy features like protection of login credentials and ability to delete traces of online activity; firewall and Web Threat Shield to block risky sites
Target Customer Industries
Client Results
- 1Continual protection against viruses, phishing, and ransomware with always-on protection
- 2Identity monitoring with 24/7 US-based support and up to $1M fraud expense reimbursement
- 3Dark web and data breach monitoring to alert and help mitigate personal data exposure
- 4Backup protection with unlimited cloud storage to safeguard files and memories
- 5Lightweight, fast protection designed to minimize impact on device performance
Competitive Advantages
- 1Cloud-based AI threat intelligence enabling real-time zero-day threat protection
- 2All-in-one solution combining antivirus, identity protection, VPN, and cloud backup
- 3Low resource usage and fast scans advertised as part of a lightweight solution
- 4Identity restoration support and significant fraud expense reimbursement
- 5Association with OpenText, positioning Webroot within a larger cybersecurity ecosystem
Key Benefits
Additional Product Information
Product Description
All-in-one cybersecurity suite offering antivirus protection, identity protection, VPN, and cloud backup across devices for home and business users.
Target Market
Home users and families; small to mid-sized businesses needing endpoint protection for devices and identities
Unique Value Proposition
Webroot leverages cloud-based threat intelligence and AI to stop zero-day threats in real time, delivering a lightweight, integrated protection suite that covers devices, identities, and data across home and business environments, backed by 24/7 identity restoration support and fraud reimbursement.
Technical Requirements
Supports PCs, Macs, smartphones, Chromebooks, and tablets. Some features vary by device; Android-specific features exist. Activation of apps may require a separate login.
Pricing Model
Pricing shown as first-year discounts with per-device tiers. Examples from the content: - Antivirus Protection Essentials, 1 device: $34.99 first year (save 30%; regular $49.99) - Antivirus Protection Essentials, 3 devices: $41.99 first year (save 40%; regular $69.99) - Identity + Antivirus Protection Premium, 5 devices + 1 identity: $64.99 first year (save 50%; regular $129.99) - Total Protection, 5 devices + 1 identity: $89.99 first year (save 50%; regular $179.99) - Total Protection Family (10 devices, 10 identities): $149.99 first year (save 50%; regular $299.99) These prices indicate annual (first-year) pricing with discounts; additional family and multi-device options exist.
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