Webroot Total Protection

Business Profile

Core Value Proposition

Webroot Total Protection provides all-in-one antivirus, identity protection, VPN, and unlimited cloud backup to protect devices and personal data for home users and businesses.

Target Customer

{"Home users and families","Small to mid-sized businesses needing endpoint protection for devices and identities"}

Key Differentiator

Cloud-based threat intelligence with AI-enabled real-time zero-day threat protection; lightweight protection that covers endpoints, identity risk, VPN, and backup; strong emphasis on identity protection with dark web and fraud reimbursement; part of OpenText since 2019.

Implementation Timeline

Not specified in content

Pain Points

1Viruses, malware, phishing, and ransomware threats across devices
2Identity theft, data breaches, and fraud risk
3Data loss from hardware failure or accidental deletion; need for reliable backup

Key Features

1Multi-device antivirus protection for PCs, Macs, smartphones, Chromebooks, and tablets
2Identity protection with identity monitoring, dark web monitoring, and up to $1M fraud expense reimbursement
3Dark web and data breach monitoring with instant alerts
4VPN for online privacy across devices (e.g., VPN for multiple devices in various plans)
5Backup & restore with unlimited cloud storage (for 1 PC or Mac in some plans) and secure online storage
6Privacy features like protection of login credentials and ability to delete traces of online activity; firewall and Web Threat Shield to block risky sites

Target Customer Industries

1Technology

Client Results

1Continual protection against viruses, phishing, and ransomware with always-on protection
2Identity monitoring with 24/7 US-based support and up to $1M fraud expense reimbursement
3Dark web and data breach monitoring to alert and help mitigate personal data exposure
4Backup protection with unlimited cloud storage to safeguard files and memories
5Lightweight, fast protection designed to minimize impact on device performance

Competitive Advantages

1Cloud-based AI threat intelligence enabling real-time zero-day threat protection
2All-in-one solution combining antivirus, identity protection, VPN, and cloud backup
3Low resource usage and fast scans advertised as part of a lightweight solution
4Identity restoration support and significant fraud expense reimbursement
5Association with OpenText, positioning Webroot within a larger cybersecurity ecosystem

Key Benefits

1Protects multiple device types (PCs, Macs, smartphones, Chromebooks, tablets) with antivirus

2Identity protection with monitoring, dark web alerts, and fraud reimbursement

3Dark web and data breach monitoring for proactive risk awareness

4VPN for privacy across devices

5Backup & restore with cloud storage to guard against data loss

Additional Product Information

Product Description

All-in-one cybersecurity suite offering antivirus protection, identity protection, VPN, and cloud backup across devices for home and business users.

Target Market

Home users and families; small to mid-sized businesses needing endpoint protection for devices and identities

Unique Value Proposition

Webroot leverages cloud-based threat intelligence and AI to stop zero-day threats in real time, delivering a lightweight, integrated protection suite that covers devices, identities, and data across home and business environments, backed by 24/7 identity restoration support and fraud reimbursement.

Technical Requirements

Supports PCs, Macs, smartphones, Chromebooks, and tablets. Some features vary by device; Android-specific features exist. Activation of apps may require a separate login.

Pricing Model

Pricing shown as first-year discounts with per-device tiers. Examples from the content: - Antivirus Protection Essentials, 1 device: $34.99 first year (save 30%; regular $49.99) - Antivirus Protection Essentials, 3 devices: $41.99 first year (save 40%; regular $69.99) - Identity + Antivirus Protection Premium, 5 devices + 1 identity: $64.99 first year (save 50%; regular $129.99) - Total Protection, 5 devices + 1 identity: $89.99 first year (save 50%; regular $179.99) - Total Protection Family (10 devices, 10 identities): $149.99 first year (save 50%; regular $299.99) These prices indicate annual (first-year) pricing with discounts; additional family and multi-device options exist.

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