Weekand
Business Profile
Core Value Proposition
Weekand provides ideas for things to do this weekend and in your free time, including events and activities near you.
Target Customer
Local residents seeking weekend activities and lifestyle guidance; cities mentioned include Denver, CO; Jacksonville, FL; Madison, WI; Portland, ME.
Key Differentiator
Combines curated local weekend activity listings across categories with expert advice on home, garden and fitness, plus an ongoing 'Operation Free Time' happiness ideas series.
Implementation Timeline
Immediate value upon accessing the content; ongoing updates and new guides/articles appear over time.
Pain Points
- 1Difficulty finding local weekend activities and events in a given city
- 2Need to discover activities across multiple categories (Arts & Culture, Outdoors, Sporting Events, Fitness, etc.)
- 3Desire for practical lifestyle guidance in one place (home, garden, fitness)
Key Features
- 1City-specific event listings across multiple categories (Arts & Culture, Outdoors, Sporting Events, Fitness, Concerts, Plays, Comedy, Hikes, Races, etc.)
- 2How-to guides and lifestyle articles (e.g., 'How to Find Estate Sales', 'How to Get Started Walking to Work', 'This Hobby Helped Me Overcome Perfectionism')
- 3Editorial series and lifestyle content (e.g., 'Operation Free Time: How to Be Happy in 2024')
- 4Content from Hearst Newspapers branding
Target Customer Industries
Competitive Advantages
- 1Localized, city-specific content covering a broad range of activities
- 2Combination of event listings with practical lifestyle guidance (home, garden, fitness)
- 3Special editorial features and science-backed happiness content (e.g., 'Operation Free Time')
Key Benefits
Additional Product Information
Product Description
A digital lifestyle content platform offering 'Things To Do' guides, city-specific event listings, and expert advice on home, garden, and fitness.
Target Market
Urban and suburban residents in multiple cities who want ideas for weekend activities and practical lifestyle guidance.
Unique Value Proposition
Weekand blends localized activity discovery with actionable lifestyle content and science-backed happiness concepts under the Hearst Newspapers umbrella.
Technical Requirements
Not specified in the provided content
Pricing Model
Not disclosed in the provided content
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