Werk aan de Muur
Business Profile
Core Value Proposition
[Werk aan de Muur] provides on-demand, custom-made wall art created by a community of more than 15,000 artists, available in multiple materials and formats, with home delivery and interior guidance.
Target Customer
Households, interior designers, and businesses seeking wall art for homes, offices, and commercial spaces.
Key Differentiator
No mass production; on-demand, made-to-order artworks; large artist community; multiple premium materials/formats (ArtFrame, Acrylglas, Aluminium dibond, Behang, Canvas, Fotoprints, HD Metal); interior advice and design assistance.
Implementation Timeline
Artwork is made-to-order and typically ready to ship within 7 business days; delivery expected 7-9 days after order.
Pain Points
- 1Difficulty choosing the right material, size, and format for a given space
- 2Lead times for custom-made artworks and delivery scheduling
- 3Concern about shipping damage and the resolution process if issues arise
Key Features
- 1Made-to-order artworks from a community of 15,000+ artists
- 2Wide range of materials and formats (ArtFrame, Acrylglas, Aluminium dibond, Behang, Canvas, Fotoprints, HD Metal, etc.)
- 37-9 business days delivery after order; no mass production
- 4International shipping with multiple carriers and Track & Trace
- 5Interior advice tools and design guidance (Interieuradvies op maat, The Home Style Club)
Target Customer Industries
Decision Makers
- 1Interieuradviseur
- 2Stylist
- 3Ambassadeur
- 4Klantendienst medewerker
Client Results
- 1Custom wall art delivered in about 7-9 days
- 2Over 325,000 walls decorated
- 3High customer satisfaction (4.8/5 from 4,285 reviews)
- 4Access to a large community of artists and diverse art styles
Competitive Advantages
- 1Personalized, on-demand art with no mass production
- 2Broad material and format options, including premium ArtFrame and HD Metal
- 3Support for artists via a platform that connects customers with makers
- 4Comprehensive shipping and care: protected packaging; trackable deliveries; quick resolution for damages
- 5Interior design support and guided material selection
Key Benefits
Case Studies & Success Stories
Hét Herfstwerk 2025 – winnaar: Een lampionnetje weerspiegelt in het warme oppervlak
After a summer challenge for image-makers, a winner was announced for autumn-themed artwork, highlighting the platform’s community-driven creativity.
Additional Product Information
Product Description
An online platform that connects customers with 15,000+ artists to offer custom wall art in a variety of materials and sizes, with on-demand manufacturing and finish options, plus interior design guidance.
Target Market
Households seeking wall decor; interior professionals; small to medium businesses and offices looking for artwork for spaces; brands seeking art for offices and retail spaces.
Unique Value Proposition
On-demand, made-to-order wall art from thousands of artists, with flexible materials and formats, backed by interior guidance and reliable shipping.
Technical Requirements
Online platform; material selection tools (Materialen keuzehulp); order tracking and delivery coordination; partnerships with Packs, DHL, DGO, PostNL; customer service support; gift cards available
Pricing Model
Free shipping; occasional promotions such as 10% discount; digital gift cards available; no explicit base pricing in provided content
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