Western Michigan University (WMU)
Business Profile
Core Value Proposition
Western Michigan University provides higher education and experience-driven learning designed to develop the whole person and prepare students for meaningful careers.
Target Customer
Prospective and current students (including first-year, transfer, international, and graduate), alumni and families, and partner organizations/businesses seeking educational programs and engagement
Key Differentiator
Experience-Driven Learning model with strong career outcome metrics, wellness resources (WellTrack and Uwill), and a cost-supportive program (Bronco Promise). Strategic location between Chicago and Detroit with a recognized metro area for new grads.
Implementation Timeline
Value and opportunities (including internships) are available as soon as students arrive on campus; FAFSA/financial aid processes referenced for the Bronco Promise
Pain Points
- 1Affordability and tuition costs for college
- 2Need for immediate internship opportunities and clear career pathways
- 3Desire for campus belonging and comprehensive student well-being
Key Features
- 1Experience-Driven Learning with internships and opportunities available as soon as students arrive on campus
- 2Holistic wellness tools (WellTrack and Uwill) to support health and well-being
- 3Bronco Promise: Free tuition and fees for up to four years for eligible full-time, first-year Michigan students with specific income/assets criteria
- 4Global learning opportunities and international student options
- 5Strong career outcomes data and ongoing career-related programming
Target Customer Industries
Decision Makers
- 1Provost and Vice President for Academic Affairs
- 2President
Client Results
- 19 of 10 Broncos are employed quickly, working in their field in jobs they like (2023-24 Career Outcomes Report)
- 297% of Broncos had instructors who made them excited about learning (2023-24 Career Outcomes Report)
- 393% of Broncos participate in Experience-Driven Learning (2023-24 Career Outcomes Report)
- 4WMU digital marketing students named world champions in 2025 Digital Marketing Competition
Competitive Advantages
- 1Experience-Driven Learning framework that connects academics to real-world opportunities
- 2Bronco Promise offering significant financial aid/tuition support for eligible Michigan students
- 3Holistic wellness tools to support student health and well-being
- 4Strategic campus location between Chicago and Detroit and proximity to Lake Michigan
- 5Strong career outcomes and student engagement metrics
Key Benefits
Case Studies & Success Stories
WMU digital marketing students named world champions in 2025 Digital Marketing Competition
WMU students were proclaimed world champions in the 2025 Digital Marketing Competition.
Ready for launch: Engineering grad poised to expand horizons of space research
An WMU engineering graduate pursuing opportunities in space research.
Additional Product Information
Product Description
A large public university offering undergraduate, graduate, and professional programs across disciplines, with emphasis on experience-driven learning, global engagement, career readiness, wellness, and community.
Target Market
Prospective and current students (including first-year, transfer, international, and graduate), alumni and families, and partner organizations seeking educational programs and partnerships
Unique Value Proposition
WMU combines an experiential education model with strong career outcomes, comprehensive wellness resources, and financial aid initiatives (Bronco Promise), all within a campus setting that supports global learning and community engagement
Technical Requirements
N/A
Pricing Model
Bronco Promise details: Free tuition and fees for up to four years for full-time, first-year Michigan students with adjusted gross income of $50,000 or less and net assets below $75,000; FAFSA must be completed by July 1. Other pricing details are not provided in the content.
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