Business Profile
Which? provides expert testing, reviews and advice to help consumers make informed purchase decisions.
UK general consumers and shoppers seeking independent product reviews, buying guidance and consumer rights information.
UK-based consumer champion with the legal power to file super-complaints to regulators, plus independent product testing and Best Buys.
Access to Which? Digital and Best Buys is immediate upon subscribing; value from the service is realized as soon as membership begins.
A Which? investigation highlighted a travel insurance claim where AXA Partners initially denied a claim; after review, the insurer apologised and settled in full, offering compensation
Cordwell family faced delays and disputes over repairs; LVGI offered £57,000 against estimates of £80,000; payments for alternative accommodation were made, but delays and contractor issues persisted
Which? lodged a super-complaint to the Financial Conduct Authority regarding home and travel insurance; the FCA has 90 days to respond and actions could include enforcement, voluntary changes, investigations or government/regulator action
Independent consumer testing, reviews and advice service providing Best Buys and expert guidance to help consumers make informed purchases.
UK consumers seeking reliable product testing, buying guidance and consumer-rights information.
Which? blends independent product testing, consumer advocacy powers (super-complaints) and practical buying advice to help consumers save money and improve market outcomes.
Not specified in content
Membership prices: £5 for the first month; Which? Digital subscription renews at £8.99 per month; cancel anytime.
Based on matching: problems solved, target roles, key features, industries
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