Whitney Museum of American Art

Business Profile

Core Value Proposition

Whitney Museum of American Art provides access to American art exhibitions, education programs, and cultural experiences in New York City.

Target Customer

General public, families, students and educators, schools and groups, museum members, corporate partners, and visitors planning trips to New York City.

Key Differentiator

Long-running focus on living American artists and the Whitney Biennial, integrated on-site amenities (Frenchette Bakery, Studio Bar), and a digital art portal (artport) plus mobile guides for online engagement.

Implementation Timeline

Value and access are realized immediately upon purchasing tickets or membership; recurring free admissions occur on specified days (Fridays and second Sundays) with ongoing exhibitions and programs

Pain Points

1Access to diverse American art and educational programming for a broad audience
2Affordability and flexibility of museum admissions for students, families, and under-25 visitors
3Balancing on-site experiences with digital/online art content and remote engagement

Key Features

1Exhibitions and gallery spaces including the Whitney Biennial
2Education programs for Public Programs, K–12 and higher education, teens
3artport digital portal for web-based and online art experiences
4Membership program with unlimited free admission and member benefits
5On-site dining (Frenchette Bakery, Studio Bar) and Shop

Target Customer Industries

Client Results

1Immediate access and entry options via advance tickets or membership
2Free admission on select days (Fridays 5–10 pm, second Sundays) and for visitors 25 and under
3Educational programming and family programming provide ongoing engagement opportunities

Competitive Advantages

1Special emphasis on living artists and the Whitney Biennial
2Combination of physical spaces, dining/shop experiences, and digital art platforms (artport, Mobile Guide)
3Flexible pricing and multiple free/discounted admission options for different groups

Key Benefits

1Access to 26,000+ works by 6,000+ artists

2Free admission for visitors 25 and under; Free Friday Nights and Free Second Sundays

3Membership provides unlimited free admission and special viewing access

4Educational programs for K–12, teachers, colleges, and universities

5Digital content through artport and Mobile Guide

6On-site dining and shopping options

Additional Product Information

Product Description

A New York City museum dedicated to American art, offering exhibitions, education programs, public programming, memberships, and digital art portals, with on-site dining and shopping.

Target Market

General public, students and educators, families, schools and educational groups, museum members, corporate partners, and visitors/tourists to NYC

Unique Value Proposition

A premier American art institution with a living-artist focus and a broad mix of on-site and digital experiences, including the Whitney Biennial and accessible admission options.

Technical Requirements

Digital content via Mobile Guide and Bloomberg Connects; Whitney Free WiFi; accessibility features including ramps and elevators; wheelchair availability; photography guidelines in galleries

Pricing Model

{"General admission for adults: $30","Seniors and students: $24","25 and under: Free","Members: Free","Groups: Discounts for schools and groups of 10+","Free Friday Nights: 5–10 pm (tickets required)","Free Second Sundays: admission free (tickets required)"}

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