Wholesome Yum
Business Profile
Core Value Proposition
Wholesome Yum provides easy, healthy recipes with 10 ingredients or less, plus a mobile app for custom meal plans, grocery lists, and macro tracking.
Target Customer
{"Busy families","Home cooks","People seeking sugar-free or low-sugar recipes"}
Key Differentiator
10-ingredient limit with no refined sugar, plus an integrated mobile app for personalized meal plans and a proprietary zero-sugar ingredient line (Besti) distributed in retail.
Implementation Timeline
Not specified
Pain Points
- 1Limited time to cook meals that are healthy and tasty
- 2Desire to eat real food with minimal ingredients and no refined sugar
- 3Need for meal planning, grocery lists, and macro tracking to manage nutrition
Key Features
- 1Recipes labeled as 10 ingredients or less
- 2Browse by cuisine, diet, ingredient, occasion, and prep method
- 3Wholesome Yum app with custom meal plans, grocery list, macro tracking, and recipe scaling
- 4Over 1000+ recipes available in app and site
- 5Zero sugar ingredient line (Besti) sold online and in national retailers
Target Customer Industries
Competitive Advantages
- 1Clear 10-ingredient constraint simplifying shopping and cooking
- 2No refined sugar across recipes
- 3Integrated app for personalized meal planning and macros
- 4Own zero-sugar ingredient line with retail distribution
- 5Ad-free option via Wholesome Yum Plus
Key Benefits
Additional Product Information
Product Description
Wholesome Yum is a health-focused food blog and brand offering easy, real-food recipes with 10 ingredients or less, plus a mobile app for custom meal plans, macro tracking, and a line of zero-sugar ingredients.
Target Market
Busy families and home cooks seeking simple, real-food meals with minimal ingredients and sugar reduction
Unique Value Proposition
10-ingredient, refined-sugar-free recipes supported by an app-based meal-planning ecosystem and a zero-sugar ingredient line
Technical Requirements
Not specified
Pricing Model
Wholesome Yum Plus subscription under $5 per month for ad-free access; other products include cookbooks and ebooks sold separately
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