Business Profile
WHOOP provides professional-grade fitness and health insights with continuous health monitoring to optimize sleep, strain, recovery, and healthspan.
{"Athletes and professional sports individuals","Fitness enthusiasts and health-conscious individuals","People seeking long-term healthspan and performance optimization"}
Backed by PhDs and worn by MVPs, WHOOP offers medical-grade health and performance insights with 24/7 monitoring, plus the latest hardware (WHOOP 5.0) and features like Advanced Labs, Blood Pressure Insights, and health monitoring that spans sleep, recovery, and vital signs; includes a lifetime warranty and 24/7 support.
Not specified in content; there are promotional elements (e.g., one-month free trial, 12-month Peak membership) but explicit implementation/value timelines are not stated.
WHOOP is positioned as a trusted health and performance tool used by top athletes; Ronaldo is highlighted as a global icon in the endorsements.
Part of the roster of elite athletes associated with WHOOP, illustrating adoption by top sports performers.
WHOOP used by high-performing golfers as part of their health and performance toolkit.
Whom WHOOP references as part of its athlete roster and performance storytelling.
Appears in WHOOP’s athlete testimonials as an example of elite performance benefits.
Quoted as a WHOOP user whose health and wellness approach is transformed by WHOOP.
Included in the roster of elite athletes endorsing or using WHOOP for health optimization.
A wearable and membership-based platform delivering continuous health monitoring and personalized insights across sleep, strain, stress, and heart health, with features like Healthspan metrics, Advanced Labs, and various hormonal/blood pressure insights. Hardware options include WHOOP 5.0 with accompanying bands and accessories; membership tiers provide different feature sets and warranties.
Athletes (professional and serious amateur), health-conscious individuals, and fitness enthusiasts who want to optimize performance, recovery, and longevity through data-driven insights.
WHOOP combines medical-grade health insights, continuous 24/7 monitoring, and a membership model with hardware updates and advanced features (including Healthspan and Advanced Labs) backed by scientific credentials and used by elite athletes.
Requires a WHOOP device and active membership; some features have regional restrictions (e.g., Advanced Labs US-only, ECG/IHRN restrictions by region); users must be 18+ for certain healthspan features; Peak includes 5.0 hardware and a 14+ day battery in some plans; EU/UK ECG availability restricted in select regions.
Membership subscription with multiple plans (One, Peak, LIFE). Promotions include a 1-month free trial. Peak pricing noted at $239/year with option to pay via HSA/FSA. Membership includes device, charger, and feature set; lifetime warranty and regular feature updates are included.
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