Wiener Linien
Business Profile
Core Value Proposition
Wiener Linien provides mobility services in Vienna, delivering U-Bahn, Bim (tram), Bus and a growing offering of alternative mobility forms to enable mobile freedom for Wien.
Target Customer
Vienna residents and visitors needing urban transit (U-Bahn, tram, bus) including accessibility-focused users; organizations needing corporate/ticketing solutions; users of digital tickets and mobility apps.
Key Differentiator
Strong emphasis on accessibility and multi-modal mobility, combined with digital ticketing and on-demand transit experiments (WienMobil HĂŒpfer), deployment of hydrogen buses, and public-facing sustainability storytelling.
Implementation Timeline
{"Neue StraĂenbahnlinie 27 startet am 6. Oktober (Verbindung Floridsdorf und Donaustadt; 13.5 Kilometer, 28 Haltestellen).","Wien startet mit Wasserstoff-E-Bussen ab 22. September (Regelbetrieb auf Innenstadtlinien 2A und 3A).","Wiener Linien HĂŒpfer-Testprojekt in Liesing abgeschlossen; Erweiterung in Donaustadt geplant."}
Pain Points
- 1Limited accessibility in public transit for mobility-impaired users and people requiring barrier-free options.
- 2Complexity of planning trips and purchasing tickets across multiple modes and passes.
- 3Need for expanded, flexible mobility options and ongoing urban mobility innovation (on-demand services, new vehicle technologies, and infrastructure upgrades).
Key Features
- 1Integrated U-Bahn, tram (Bim) and bus network across Vienna.
- 2Digital services and tickets (Jahreskarte, 24/7/Zeitkarten, Vienna City Card options, B2B tickets, Jobticket, etc.).
- 3WienMobil ecosystem (WienMobil App, WienMobil Stationen, WienMobil Auto, WienMobil Rad, WienMobil HĂŒpfer).
- 4Accessibility features (barrier-free stations, automatic ramp installations, Liftboy App for elevator control via Bluetooth, GebÀrden-Avatar for Austrian Sign Language).
- 5On-demand mobility experiments (WienMobil HĂŒpfer) and hydrogen buses on inner-city routes.
Target Customer Industries
Decision Makers
- 1StraĂenbahnfahrer/in
- 2Buslenker/in
- 3U-Bahn-Fahrer/in
- 4Infrastrukturmanager/in
- 5Sicherheitsdienst
- 6WerkstÀtten-Mitarbeiter/in
- 7Gleisbau-Facharbeiter/in
Client Results
- 1Expansion of the network and services (e.g., new tram line 27 with 13.5 km length and 28 stops).
- 2Introduction of hydrogen-electric buses on inner-city lines (2A and 3A) for emissions-free urban travel.
- 3Recognition of mobility initiatives (Auto-Wette won VCĂ-MobilitĂ€tspreis in Sharing und multimodale MobilitĂ€t).
- 4Wiener Linien was involved in the TRAM-WM 2025 champion team (Wien) demonstrating multi-discipline mobility excellence.
- 5On-demand pilot (WienMobil HĂŒpfer) in Liesing completed; expansion planned to Donaustadt after evaluation.
Competitive Advantages
- 1Comprehensive multi-modal mobility with seamless planning and ticketing across U-Bahn, tram and bus.
- 2Strong accessibility focus with barrier-free stations, automatic ramps, and GebÀrden-Avatar for accessibility information.
- 3Innovative mobility initiatives (on-demand services, hydrogen buses) that demonstrate commitment to sustainability and urban experimentation.
- 4Extensive corporate and B2B ticketing options, including job tickets and ticketing interfaces.
Key Benefits
Case Studies & Success Stories
Neue StraĂenbahnlinie 27 startet am 6. Oktober
Eröffnet eine neue Verbindung zwischen Floridsdorf und Donaustadt; 13,5 Kilometer Strecke, 28 Haltestellen, 6 neue Stationen.
Wien startet mit Wasserstoff-E-Bussen in neue Ăra
Zehn Wasserstoff-E-Busse im regulĂ€ren Betrieb auf den Linien 2A und 3A fĂŒr emissionsfreie Fahrten im Innenstadtbereich.
Auto-Wette gewinnt beim VCĂ-MobilitĂ€tspreis
46 Teilnehmer verzichteten 3 Monate auf das eigene Auto zugunsten eines MobilitÀtsbudgets; ausgezeichnet in der Kategorie 'Sharing und multimodale MobilitÀt'.
TRAM-WM 2025 â Wien gewinnt
Erste Tram-Weltmeisterschaft mit Wiens Team erfolgreich abgeschlossen; mehrere Disziplinen gewonnen.
WienMobil HĂŒpfer: Liesing-Test abgeschlossen
Dreieinhalb Jahre Testbetrieb; nach Evaluierung Ausweitung in die Donaustadt geplant.
Additional Product Information
Product Description
Wiener Linien betreibt U-Bahn, Bim (Tram) und Bus in Wien und bietet digitale MobilitÀtsdienste, Ticketoptionen, Barrierefreiheit, sowie Kooperationen und B2B-Ticketing-Interfaces; zudem werden neue MobilitÀtsformen wie WienMobil-Apps, Carsharing, Bikesharing und On-Demand-Dienste angeboten.
Target Market
Ăffentliche Verkehrsnutzer in Wien (Einwohner, Besucher), Unternehmen und Arbeitgeber (B2B Ticketing, Jobtickets), sowie Nutzer mit MobilitĂ€tsbedĂŒrfnissen (barrierefreie Angebote).
Unique Value Proposition
Umfassendes, barrierefreies, multi-modales MobilitĂ€tssystem mit digitaler Ticketing- und App-Ăkologie, ergĂ€nzt durch innovative Angebote (On-Demand, Wasserstoffbusse) und starke Nachhaltigkeitskommunikation.
Technical Requirements
Nutzung der digitalen Angebote erfordert smartphonebasierte Apps (WienMobil App), digitale Tickets und Zugang zu barrierefreien Diensten (z. B. GebÀrden-Avatar, Bluetooth-gesteuerte Liftfunktionen). Integration von Open Data und Drittanbieter-Tools in Kooperationen (z. B. Ticketvertriebschnittstelle).
Pricing Model
VielfĂ€ltige Ticketmodelle: Jahreskarte, Zeitkarten (24/48/72 Stunden; 7 Tage; 31 Tage), Vienna City Card Optionen, Einzeltickets, ermĂ€Ăigte Tickets (Senior*innen, Studierende, Kinder/Jugendliche); B2B Ticketvertriebschnittstelle; Jobticket; Rabattangebote an bestimmten Park-and-Ride Anlagen.
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