Wilton (Baking and Decorating Brand) and Wilton Sweet Studio
Business Profile
Core Value Proposition
Wilton provides baking and decorating products and hands-on classes to help home bakers create desserts.
Target Customer
Home bakers and decorators, from beginners to advanced, who want to bake/decorate at home or attend Wilton Sweet Studio classes in Naperville, IL.
Key Differentiator
Wilton combines a long-standing brand of baking tools and ingredients with in-person, hands-on decorating classes (Wilton Sweet Studio) and a wealth of recipes and ideas; offers a store locator and 'Wilton for Business' program.
Implementation Timeline
Immediate access to online resources; classes and in-person sessions occur on scheduled dates; typical results depend on class length and project complexity (not specified).
Pain Points
- 1Need for guided instruction in cake decorating and baking techniques
- 2Access to quality tools, decorations, and ingredients in one place
- 3Inspiration and practical how-tos for baking projects
Key Features
- 1Extensive product categories (tools, bakeware, decorations, ingredients)
- 2Wilton Sweet Studio hands-on classes in Naperville, IL
- 3Online store and 'Buy Online' product prompts
- 4Recipes, tips, and decorating ideas through blog and resources
- 5Store Locator and 'Wilton for Business' offering
Target Customer Industries
Decision Makers
- 1Purchasing Manager
- 2Retail Buyer
- 3Marketing Manager
- 4Education Program Director
Client Results
- 1Improved baking and decorating skills
- 2Access to a wide range of tools and supplies in one brand ecosystem
- 3Structured learning through hands-on classes with expert instructors
Competitive Advantages
- 1Heritage with over 90 years of decorating experience
- 2Integrated ecosystem (products, recipes, and classes)
- 3Wilton Sweet Studio offering hands-on, instructor-led learning
- 4Wide store network and business program
Key Benefits
Additional Product Information
Product Description
A brand offering baking and decorating tools, ingredients, and tutorials, plus in-person cake decorating and baking classes through Wilton Sweet Studio, with a focus on inspiring home bakers.
Target Market
Home bakers, hobby decorators, culinary students, and small businesses seeking baking/decorating products and classes.
Unique Value Proposition
A trusted, long-standing brand (since 1929) that combines a comprehensive product catalog with hands-on education through Wilton Sweet Studio and accessible learning resources.
Technical Requirements
N/A
Pricing Model
N/A
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