Business Profile
Wirecutter provides independent product reviews and buying advice across tech, appliances, gear, and more, helping readers find the best stuff and make quick, confident purchasing decisions.
General consumers and shoppers seeking reliable product recommendations and deals across multiple categories (tech, home, gifts, travel, outdoors, etc.).
Independent testing by veteran journalists and experts; brand-backed by The New York Times; transparent affiliate links that may earn a commission.
Value is realized immediately through articles and guides, with ongoing updates and deals as content is published.
Wirecutter is the product recommendation service from The New York Times that tests and reviews the best tech, appliances, gear, and more, offering independent buying advice and deals.
Consumers and shoppers seeking credible product recommendations and deals across categories such as electronics, home goods, gifts, travel gear, and more.
Independent, expert-tested product recommendations backed by a reputable media brand, with access to curated deals through affiliate links.
Commission-based affiliate model
Based on matching: problems solved, key features, industries
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