WIRED
Business Profile
Core Value Proposition
WIRED provides timely coverage of technology, science, culture, and business, delivering insights into how the future is unfolding and how technology is changing every aspect of life.
Target Customer
Tech enthusiasts, professionals, and general readers interested in technology, science, culture, and business.
Key Differentiator
Interdisciplinary tech journalism that connects technology with culture, business, science, and design; features such as The Big Story, The Big Interview, magazine content, and a worldwide conversation anchored by the WIRED brand.
Implementation Timeline
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Pain Points
- 1Overwhelming flow of tech news without clear, contextual insight
- 2Need for in-depth analysis of how technology affects culture, business, and society
- 3Desire for long-form reporting, interviews, and curated multimedia content (newsletters, podcasts, video)
Key Features
- 1The Big Story
- 2The Big Interview
- 3Magazine
- 4Events
- 5WIRED Insider
- 6WIRED Consulting
- 7Newsletters
- 8Podcasts
- 9Video
- 10Reviews
Target Customer Industries
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Comprehensive, interdisciplinary coverage spanning technology, culture, science, and business
- 2Trusted, established brand with long-form reporting and interviews (The Big Story, The Big Interview)
- 3Multiple formats and programs (Newsletters, Insider, Consulting, podcasts, video) for diverse engagement
Key Benefits
Additional Product Information
Product Description
Online publication delivering technology, science, culture, and business journalism with long-form features, interviews, reviews, newsletters, podcasts, and multimedia content.
Target Market
Readers seeking in-depth understanding of how technology intersects with culture, business, science, and design.
Unique Value Proposition
WIRED combines future-focused technology coverage with culture, science, and business context, supported by a multi-format ecosystem (insider programs, consulting, newsletters, multimedia) and a global conversation the brand calls the WIRED conversation.
Technical Requirements
Standard web access (browser-based site); content access is via WIRED online publication
Pricing Model
Not disclosed in the provided content
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