Wisconsin Historical Society (WHS)
Business Profile
Core Value Proposition
Wisconsin Historical Society provides access to Wisconsin and North American history collections, research tools, museums and historic sites, preservation programs, and educational resources to connect people with the past.
Target Customer
{"Researchers and genealogists researching Wisconsin family history","Educators and K-12 students seeking history resources","History enthusiasts and the general public interested in Wisconsin history","Educators, legislators, and government staff seeking historical resources and public programs","Museum and library professionals, donors, and volunteers"}
Key Differentiator
One of the nation’s significant historical collections with about 290 million items, including 12 million historical records, 25,000 maps, and 110,000+ online images; operates 11 historic sites/museums; offers reciprocal benefits through the North American Reciprocal Museum Association (NARM); ongoing public programs (e.g., History Makers Tour) and a planned Wisconsin History Center (opening 2026).
Implementation Timeline
{"Immediate: Members receive free admission to 11 sites, discounts, and early event access","2023–2027: History Makers Tour travels statewide with ongoing exhibits and programs","2026: Wisconsin History Center planned opening at Capitol Square"}
Pain Points
- 1Difficulty accessing and researching extensive historical records and images across Wisconsin
- 2Limited public access to a comprehensive statewide history infrastructure and hands-on learning opportunities
- 3Need for preservation, community engagement, and educational programming across rural and urban Wisconsin
Key Features
- 1Research Your Family History and access to extensive historical collections
- 2Explore Our Collections (e.g., Civil War, McCormick-International Harvester Collection, Maps & Atlases)
- 3Discover Historic Images (110,000+ online images) and purchase prints
- 4Visit 11 historic sites and museums with member benefits (free admission for members)
- 5Membership program with multiple levels and benefits, including discounts, early access to events, and reciprocal museum access
- 6Event search and programming (Upcoming events across the state, including tours and traveling exhibits)
- 7Donations to collections and opportunities to support preservation
- 8Public education and outreach via Office of Programs and Outreach and School Services
- 9Publications and resources (Columns newsletter, Wisconsin Magazine of History)
Target Customer Industries
Decision Makers
- 1State Historic Preservation Officer (SHPO)
Client Results
- 1Improved access to a vast historical archive for research, education, and public programs
- 2Increased engagement and visitation through member benefits and statewide events
- 3Preservation and interpretation of Wisconsin’s history through community programs and partnerships
Competitive Advantages
- 1Extensive, high-value collections (290 million items) and large-scale digital access (110k+ historic images)
- 2 statewide presence with 11 museums/sites and a robust schedule of programs
- 3Membership benefits including free site admissions, discounts, and early event access
- 4Reciprocal benefits through NARM enabling access to 1,200+ organizations nationwide
- 5Public-facing programs and preservation initiatives (e.g., Mendota Canoes project)
Key Benefits
Case Studies & Success Stories
The Mendota Canoes: Connecting Past & Present
Preservation of a pair of historic dugout canoes recovered from Lake Mendota, dating back 1,200 and 3,000 years, linking Native American heritage to contemporary Tribal Nations.
Additional Product Information
Product Description
A state nonprofit organization that collects, preserves, and shares Wisconsin history through research collections, museums and historic sites, preservation programs, and educational resources.
Target Market
Researchers, genealogists, students and educators, public history enthusiasts, legislators and government staff, donors and members, and visitors across Wisconsin
Unique Value Proposition
A comprehensive, statewide history ecosystem with vast physical and digital collections, immersive museums and sites, and nationwide access via NARM, plus ongoing public programming and a major new History Center on the horizon.
Technical Requirements
Online access to digital collections (upgrades in progress); Digital membership cards usable via digital wallet; internet access required for online resources
Pricing Model
{"{\"level\":\"Individual\",\"price_per_year\":60}","{\"level\":\"Dual\",\"price_per_year\":85}","{\"level\":\"Family\",\"price_per_year\":125}","{\"level\":\"Family+\",\"price_per_year\":185}","{\"level\":\"History Guardian\",\"price_per_year\":250}","{\"level\":\"History Ambassador\",\"price_per_year\":500}","{\"level\":\"Heritage Circle\",\"price_per_year\":1200}"}
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