Wisconsin Watch
Business Profile
Core Value Proposition
Wisconsin Watch provides nonprofit, nonpartisan investigative news about Wisconsin.
Target Customer
Wisconsin residents and communities seeking in-depth reporting on state government, education, agriculture & environment, health & welfare, justice & safety; readers, donors, media partners; and aspiring journalists/students (training is part of their mission).
Key Differentiator
A nonprofit investigative newsroom with a stated mission to strengthen democracy and an emphasis on training journalists, plus affiliations with multiple national journalism networks (Institute for Nonprofit News, Trust Project, Global Investigative Journalism Network, etc.) and a newsroom powered by Newspack.
Implementation Timeline
Value is available immediately upon engagement: readers can sign up for free weekly newsletters (the site notes newsletters go out on Mondays, Wednesdays, and Fridays) and begin receiving coverage right away; ongoing value through regular major projects and reporting.
Pain Points
- 1Need for high-quality, independent investigative reporting on Wisconsin issues to inform the public.
- 2Demand for transparent, accountable coverage of government and public-interest topics.
- 3Desire for training and developing the next generation of journalists while maintaining public service journalism.
Key Features
- 1In-depth investigative reporting across coverage areas (State government, Education, Agriculture & Environment, Health & Welfare, Justice & Safety).
- 2Major projects and partnerships (News Lab, Fact Briefs, Statehouse coverage, Mississippi River Basin Ag & Water Desk, etc.).
- 3Weekly newsletters and audience engagement (sign up for free newsletters; cadence of Monday, Wednesday, and Friday issues).
- 4Tip submission and collaboration with media partners (Send Us A Tip; collaborations with Wisconsin Watch and other outlets).
- 5Transparency and standards through affiliations (Trust Project, Institute for Nonprofit News, Global Investigative Journalism Network) and being powered by Newspack.
Target Customer Industries
Decision Makers
- 1CEO
- 2Director of partnerships for northeast Wisconsin
- 3Digital editor and producer
- 4Chief Growth and Innovation Officer
- 5State government and politics reporter
- 6Director of audience and membership
- 7Director of philanthropy
- 8Roy W. Howard fellow
- 9Statehouse bureau chief
- 10Reporter — pathways to success
Client Results
- 1Fosters an informed citizenry and strengthens democracy through investigative reporting.
- 2Aims to increase transparency and accountability in government and public systems.
- 3Supports training and development of current and future investigative journalists.
Competitive Advantages
- 1Nonpartisan, nonprofit newsroom focused on Wisconsin-specific investigative reporting.
- 2Strong emphasis on public service, transparency, and education of readers.
- 3Extensive network and standards through memberships and affiliations (Institute for Nonprofit News, Trust Project, CatchLight Local Visual Desk, Gigafact, IFCN, Global Investigative Journalism Network).
- 4Engages with readers through newsletters, tips, and partnerships; supported by donor programs (Watchdog Club, Leadership Circle, Legacy Society).
Key Benefits
Case Studies & Success Stories
His 180-year prison sentence was cut after saving a guard’s life. Years later, he’s still waiting to go home.
In 2023, a judge cut Derek Williams’ prison sentence in half, making him eligible for parole. Williams now faces an uncertain parole process.
Additional Product Information
Product Description
Wisconsin Watch is a nonprofit, nonpartisan investigative news outlet reporting on issues of importance to Wisconsin.
Target Market
Wisconsin residents, policymakers, educators, journalists, and donors/funders seeking independent investigative reporting and accountability in state issues.
Unique Value Proposition
Independent, nonprofit investigative journalism for Wisconsin with a strong emphasis on training journalists, transparent standards, and wide collaboration across media networks; supported by reader donations and membership programs.
Technical Requirements
Not specified in provided content.
Pricing Model
Not publicly specified; supports donations and membership programs (Watchdog Club, Leadership Circle, Legacy Society).
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