WISH-TV Website / WISHTV.com

Business Profile

Core Value Proposition

WISH-TV Website (WISHTV.com) provides up-to-date local news, weather, and sports coverage for Central Indiana.

Target Customer

Residents of Central Indiana seeking local news, weather, and sports coverage; viewers of WISH-TV.

Key Differentiator

Local television and online platform combined, offering live TV coverage, 7-day weather forecasts, interactive radar, and a broad set of local content (news, sports, lifestyle) all in one portal.

Implementation Timeline

Not specified

Pain Points

1Need reliable, up-to-date local news and weather information for Central Indiana.
2Want quick access to live TV broadcasts and real-time weather updates (radar, forecasts).
3Desire a centralized source for local photos, galleries, and community content.

Key Features

1News, Weather, and Sports coverage for Indiana/Indianapolis
27 Day Forecast and Interactive Radar
3Watch Live TV and access to live video/content
4Photo Galleries and Local Lifestyle/Community content
5Dedicated sections for analysis, politics, health, and more

Target Customer Industries

Decision Makers

1Anchor
2Daybreak Anchor
3Evening Anchor
4Weekend Evening Anchor & Investigative Reporter
5Chief Meteorologist
6Meteorologist
7Storm Track 8 Digital Producer
8Reporter
9Government Reporter
10Medical Expert
11Contributor
12Digital Journalist
13Sports Director
14Sports Anchor / Sports Reporter
15Digital Producer
16Digital Sports Producer
17Lifestyle Host
18Lifestyle Host & Reporter
19Historian / Content Creator
20Senior Digital Journalist

Client Results

1Not disclosed

Competitive Advantages

1Strong local focus with dedicated Indiana/Central Indiana coverage
2Integrated TV and online experience (watch live, real-time updates, interactive radar)
3Diverse team across news, weather, sports, lifestyle, and digital journalism
4Extensive content ecosystem including photo galleries, special sections, and community features

Key Benefits

1Real-time local news and weather coverage

2Access to live TV broadcasts and video content

3Interactive weather radar and forecasts

4Broad content ranging from news to lifestyle and community features

Additional Product Information

Product Description

A local-mynded media platform delivering Indiana/Indianapolis news, weather, sports, and lifestyle content, connected to WISH-TV’s broadcast and MyINDY-TV partnerships, with live streaming and interactive weather tools.

Target Market

Central Indiana residents seeking local news and weather updates.

Unique Value Proposition

Localized, multi-channel news and weather hub combining on-air TV content with a robust online presence tailored to Central Indiana audiences.

Technical Requirements

Not specified

Pricing Model

Not disclosed

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