WISH-TV Website / WISHTV.com
Business Profile
Core Value Proposition
WISH-TV Website (WISHTV.com) provides up-to-date local news, weather, and sports coverage for Central Indiana.
Target Customer
Residents of Central Indiana seeking local news, weather, and sports coverage; viewers of WISH-TV.
Key Differentiator
Local television and online platform combined, offering live TV coverage, 7-day weather forecasts, interactive radar, and a broad set of local content (news, sports, lifestyle) all in one portal.
Implementation Timeline
Not specified
Pain Points
- 1Need reliable, up-to-date local news and weather information for Central Indiana.
- 2Want quick access to live TV broadcasts and real-time weather updates (radar, forecasts).
- 3Desire a centralized source for local photos, galleries, and community content.
Key Features
- 1News, Weather, and Sports coverage for Indiana/Indianapolis
- 27 Day Forecast and Interactive Radar
- 3Watch Live TV and access to live video/content
- 4Photo Galleries and Local Lifestyle/Community content
- 5Dedicated sections for analysis, politics, health, and more
Target Customer Industries
Decision Makers
- 1Anchor
- 2Daybreak Anchor
- 3Evening Anchor
- 4Weekend Evening Anchor & Investigative Reporter
- 5Chief Meteorologist
- 6Meteorologist
- 7Storm Track 8 Digital Producer
- 8Reporter
- 9Government Reporter
- 10Medical Expert
- 11Contributor
- 12Digital Journalist
- 13Sports Director
- 14Sports Anchor / Sports Reporter
- 15Digital Producer
- 16Digital Sports Producer
- 17Lifestyle Host
- 18Lifestyle Host & Reporter
- 19Historian / Content Creator
- 20Senior Digital Journalist
Client Results
- 1Not disclosed
Competitive Advantages
- 1Strong local focus with dedicated Indiana/Central Indiana coverage
- 2Integrated TV and online experience (watch live, real-time updates, interactive radar)
- 3Diverse team across news, weather, sports, lifestyle, and digital journalism
- 4Extensive content ecosystem including photo galleries, special sections, and community features
Key Benefits
Additional Product Information
Product Description
A local-mynded media platform delivering Indiana/Indianapolis news, weather, sports, and lifestyle content, connected to WISH-TVâs broadcast and MyINDY-TV partnerships, with live streaming and interactive weather tools.
Target Market
Central Indiana residents seeking local news and weather updates.
Unique Value Proposition
Localized, multi-channel news and weather hub combining on-air TV content with a robust online presence tailored to Central Indiana audiences.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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