Witchery
Business Profile
Core Value Proposition
Witchery provides women's clothing and fashion shopping online and in-store with free shipping on orders over $100, free returns, a rewards program, and convenient services like Click & Collect and Same Day Delivery.
Target Customer
Women shoppers in Australia seeking fashion and accessories, preferring both online shopping and physical store options.
Key Differentiator
Large store network (100+ stores) with integrated services: Click & Collect, Same Day Delivery*, free shipping over $100, free returns, Witchery Rewards, Gift Cards, and a mobile app.
Implementation Timeline
{"Immediate value at checkout from free shipping and free returns","Instant eligibility for rewards and sign-up offers (e.g., 10% off on sign-up) and immediate access to store pickup/delivery options"}
Pain Points
- 1Need for convenient, flexible shopping options (online + in-store pick-up).
- 2Concerns about shipping costs and returns.
- 3Desire for a loyalty program and frequent offers to drive repeat purchases.
Key Features
- 1Free shipping on orders over $100
- 2Free online returns
- 3Witchery Rewards loyalty program
- 4Click & Collect at 100+ stores and Same Day Delivery*
- 5Gift cards and mobile app access
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Ecommerce Manager
- 3Retail Operations Manager
- 4Head of Digital
- 5Store Manager
Client Results
- 1Increased sales through integrated online and in-store options
- 2Improved customer satisfaction due to free shipping and free returns
- 3Increased repeat purchases via the Witchery Rewards program
Competitive Advantages
- 1Extensive store network enabling convenient Click & Collect
- 2Cost-saving shipping with free shipping over $100
- 3Hassle-free returns with free online returns
- 4Loyalty through Witchery Rewards
- 5Additional conveniences via Gift Cards and mobile app
Key Benefits
Additional Product Information
Product Description
Women’s clothing retailer offering online shopping and in-store experiences in Australia, with services such as free shipping on orders over $100, free online returns, Gift Cards, Witchery Rewards, a mobile app, and store locator.
Target Market
Australian women shoppers seeking fashion and accessories
Unique Value Proposition
A true style destination with a broad store network, convenient shopping options (Click & Collect, Same Day Delivery), and a rewards program.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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