WITNESS

Business Profile

Core Value Proposition

WITNESS provides training, practical guidance, and advocacy to help people use video and technology to protect and defend human rights.

Target Customer

Human rights defenders, journalists, NGOs, and activists documenting human rights abuses.

Key Differentiator

Combines video/technology training with policy advocacy and AI-related integrity initiatives (TRIED Benchmark) to fortify truth and combat disinformation in human rights reporting.

Implementation Timeline

Not specified in the content

Pain Points

1Evidence of human rights violations can be ignored, discredited, or faked.
2Need for credible documentation that stands up to scrutiny in the AI era.
3Lack of practical guidance and advocacy to protect digital testimonies and ensure authenticity.

Key Features

1Training on using video and technology for human rights documentation
2Practical guidance on evidence collection and verification
3Smart advocacy to advance rights protection and truthfulness
4TRIED Benchmark for AI detection and authenticity evaluation
5Engagement with policy discussions on AI governance (GPAI Code of Practice)

Target Customer Industries

Client Results

1Enhanced ability to document and defend human rights through credible video evidence
2Improved transparency and authenticity of information in AI-enabled contexts
3Participation in policy discussions around AI governance and detection

Competitive Advantages

1Integrated combination of field training, technology use, and advocacy
2Focus on credibility of video evidence in human rights contexts
3Development of the TRIED Benchmark for evaluating AI detection tools
4Engagement with international policy frameworks (EU GPAI Code of Practice)

Key Benefits

1Empowers credible documentation of human rights abuses through video and tech

2Strengthens evidence integrity in AI-enabled information environments

3Provides training and guidance to improve advocacy and impact

4Contributes to policy discussions on AI governance and content authenticity

Additional Product Information

Product Description

An international nonprofit organization that helps people use video and technology to protect and defend human rights, offering training, practical guidance, and advocacy.

Target Market

Global human rights defenders, journalists, NGOs, and organizations documenting abuses.

Unique Value Proposition

WITNESS uniquely blends field-ready video/technology training with strategic advocacy and AI-ethics initiatives to ensure credible documentation of human rights abuses and resilience against disinformation.

Technical Requirements

Not specified in the content

Pricing Model

Not specified in the content

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