WITNESS
Business Profile
Core Value Proposition
WITNESS provides training, practical guidance, and advocacy to help people use video and technology to protect and defend human rights.
Target Customer
Human rights defenders, journalists, NGOs, and activists documenting human rights abuses.
Key Differentiator
Combines video/technology training with policy advocacy and AI-related integrity initiatives (TRIED Benchmark) to fortify truth and combat disinformation in human rights reporting.
Implementation Timeline
Not specified in the content
Pain Points
- 1Evidence of human rights violations can be ignored, discredited, or faked.
- 2Need for credible documentation that stands up to scrutiny in the AI era.
- 3Lack of practical guidance and advocacy to protect digital testimonies and ensure authenticity.
Key Features
- 1Training on using video and technology for human rights documentation
- 2Practical guidance on evidence collection and verification
- 3Smart advocacy to advance rights protection and truthfulness
- 4TRIED Benchmark for AI detection and authenticity evaluation
- 5Engagement with policy discussions on AI governance (GPAI Code of Practice)
Target Customer Industries
Client Results
- 1Enhanced ability to document and defend human rights through credible video evidence
- 2Improved transparency and authenticity of information in AI-enabled contexts
- 3Participation in policy discussions around AI governance and detection
Competitive Advantages
- 1Integrated combination of field training, technology use, and advocacy
- 2Focus on credibility of video evidence in human rights contexts
- 3Development of the TRIED Benchmark for evaluating AI detection tools
- 4Engagement with international policy frameworks (EU GPAI Code of Practice)
Key Benefits
Additional Product Information
Product Description
An international nonprofit organization that helps people use video and technology to protect and defend human rights, offering training, practical guidance, and advocacy.
Target Market
Global human rights defenders, journalists, NGOs, and organizations documenting abuses.
Unique Value Proposition
WITNESS uniquely blends field-ready video/technology training with strategic advocacy and AI-ethics initiatives to ensure credible documentation of human rights abuses and resilience against disinformation.
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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