WNBA League Pass

Business Profile

Core Value Proposition

WNBA League Pass provides fans with access to live and on-demand WNBA games, plus archived content, through streaming.

Target Customer

WNBA fans and basketball viewers seeking flexible streaming access to live games, on-demand replays, and historical archives.

Key Differentiator

Comprehensive live+on-demand streaming with an extensive archive library (10 seasons) delivered via the WNBA App, plus optional distribution through Amazon Prime Video Channels and multi-device support.

Implementation Timeline

Value can be realized immediately upon subscribing: live and on-demand access as games occur, plus ongoing access to archives and future content. Archive access covers multiple past seasons.

Pain Points

1Limited live access due to regional blackout restrictions
2Difficulty accessing on-demand replays immediately after games
3Desire for a centralized archive of past WNBA games

Key Features

1Live out-of-market games (with blackout and regional restrictions noted)
2Full-length replays of every game after the game concludes
3Hundreds of classic games from previous seasons (archive access)
4Live video controls (DVR) and multi-game viewing on the web
5Access to 10 seasons of archived games included with subscription
6Availability via the WNBA App and support for multiple devices; optional Amazon Prime Video Channels distribution

Target Customer Industries

Client Results

1Immediate access to live games when available
2On-demand viewing after games concludes
3Access to a large archive of past games for reference and nostalgia

Competitive Advantages

1Single subscription that covers live, on-demand, and archival content
2Strong multi-device support via the WNBA App and web
3Optional distribution channel through Amazon Prime Video Channels
4Clearly defined pricing options (annual and monthly) with stated blackout caveats

Key Benefits

1Live game access (subject to blackout rules)

2On-demand replays after each game

3Extensive game archives (10 seasons)

4Cross-device streaming via the WNBA App and web

Additional Product Information

Product Description

The WNBA’s subscription streaming product that provides fans with access to live and on-demand games throughout the season, plus hundreds of archived games, via the WNBA App and related platforms.

Target Market

Basketball fans and sports enthusiasts seeking flexible streaming access to live games, on-demand replays, and an extensive game archive.

Unique Value Proposition

Combine live, on-demand, and archival WNBA content in a single, multi-device streaming service, with optional expanded distribution and a rich historical library.

Technical Requirements

Available on web, iPhone, iPad, Android devices, Roku, Amazon Fire TV; WNBA App required for some devices; content availability may vary by country/region due to blackout rules; sign up via wnba.com or in-app purchases; Amazon Prime Video Channels option available.

Pricing Model

Annual: $34.99 per year; Monthly: $12.99 per month; blackout restrictions apply; sign-up via wnba.com or WNBA App; optional Amazon Prime Video Channels distribution.

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