Woman's World
Business Profile
Core Value Proposition
Woman's World provides health, beauty, nutrition and lifestyle guidance for women over 50, including recipes, fashion, entertainment, and shopping deals.
Target Customer
Women aged 50+ seeking trusted health advice, wellness tips, nutrition guidance, beauty and fashion tips, recipes, and lifestyle content; readers who engage with interactive features, horoscopes, quizzes, and shopping deals.
Key Differentiator
Niche media brand focused on women over 50 with a broad editorial mix (wellness, beauty, aging, life, food, entertainment) plus integrated shopping deals and interactive content, backed by the publisher a360media.
Implementation Timeline
Not specified; content appears to be published and updated continuously with immediate access upon visiting and account creation for exclusive content
Pain Points
- 1Need for reliable health and wellness information tailored to women 50+
- 2Desire for easy, tested recipes and nutrition ideas suitable for this age group
- 3Interest in practical beauty, fashion, and lifestyle guidance plus shopping recommendations
Key Features
- 1Editorial sections: Wellness, Beauty, Entertainment, Aging, Life, Food, Shopping, Healthcare
- 2Recipes hub with Healthy, Quick & Easy, and Viral recipes
- 3Shopping and Deals with product recommendations and affiliate links
- 4Newsletters: Daily, Sweepstakes, Horoscope, Recipes
- 5Interactive content: Quizzes, Word/Crossword games, Horoscopes
- 6Account-based access for exclusive content
- 7About and Information sections plus privacy/cookie policies
Target Customer Industries
Decision Makers
- 1Editor-in-Chief
- 2Director of Digital Content
- 3Head of Marketing
- 4Subscriptions Manager
Client Results
- 1Not explicitly specified in the content; implied outcomes include increased engagement and newsletter subscriptions through multiple sign-up options and exclusive content access
Competitive Advantages
- 1Clear niche focus on women over 50
- 2Broad, integrated content (health, beauty, nutrition, lifestyle, entertainment) in one brand
- 3Combination of editorial content with shopping deals and affiliate recommendations
- 4Multiple newsletters and interactive features to drive engagement
- 5Free access with optional account-based exclusive content
Key Benefits
Additional Product Information
Product Description
A digital magazine/website offering health, beauty, nutrition, recipes, fashion, entertainment, and shopping deals tailored for women over 50, with editorial articles, interactive features, and user accounts.
Target Market
Women over 50 seeking holistic guidance on health, wellness, nutrition, beauty, fashion, and lifestyle
Unique Value Proposition
The number 1 online destination for women over 50, delivering comprehensive health, wellness, and lifestyle content plus shopping deals in a single brand
Technical Requirements
Not explicitly specified; content indicates standard website access with optional account to access exclusive content
Pricing Model
No explicit pricing information; appears to offer free access with optional paid subscriptions or account-based exclusive content
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