Woolworths Online Grocery Shopping (Woolworths Supermarket)

Business Profile

Core Value Proposition

[Woolworths Online Grocery Shopping] provides an online grocery shopping and delivery service in Australia, with access to an extended marketplace (Everyday Market), loyalty rewards, and promotional offers.

Target Customer

Australian households and individuals seeking convenient online grocery shopping and home delivery; potential business shoppers (noted navigation includes a 'Shop for business' option).

Key Differentiator

Integrated online grocery platform combined with Everyday Market, an online marketplace where products from partner sellers (e.g., BIG W, Healthylife) are sold and shipped directly to customers, expanding the range beyond groceries.

Implementation Timeline

Not specified in the provided content.

Pain Points

1Need for convenient online access to groceries and home delivery.
2Desire for an extended product range beyond grocery items via a marketplace.
3Interest in promotions, rewards, and time-slot delivery options.

Key Features

1Online grocery shopping and home delivery with delivery address and time slot selection.
2Everyday Market marketplace enabling shopping from partner sellers in one place.
3Promotions and loyalty/rewards (Everyday Rewards points, occasional double points).
4Category navigation, recipes, and value-focused offers (specials, catalogs).
5Shop for business option in navigation.

Target Customer Industries

Client Results

1Convenient access to groceries online with scheduled delivery.
2Access to a broader product range via Everyday Market and partner sellers.
3Potential cost savings through promotions, coupons, and rewards.

Competitive Advantages

1One-stop online grocery platform plus an extended marketplace (Everyday Market) in a single experience.
2Promotions, rewards, and first-order coupons for Everyday Market items.
3Delivery scheduling and the ability to set a delivery address and time.

Key Benefits

1Convenient online grocery shopping with delivery.

2Extended product range via Everyday Market.

3Rewards points and promotional discounts.

4Delivery time-slot selection.

Additional Product Information

Product Description

An online platform for purchasing groceries with delivery scheduling, plus Everyday Market, a marketplace for products from partner sellers (e.g., BIG W, Healthylife), offering free shipping on select items and loyalty/rewards.

Target Market

Online grocery shoppers in Australia, including households; businesses may use the 'Shop for business' option.

Unique Value Proposition

Combines core grocery delivery with an extended marketplace from partner sellers, enabling a wider range of products and integrated rewards in one seamless Woolworths experience.

Technical Requirements

Not specified in the provided content.

Pricing Model

Pricing and promotions vary by item and partner; features include: free shipping on thousands of Everyday Market items, Everyday Market coupon EMNEW10 for orders with eligible items, $10 off on first Everyday Market order when spending $100 or more (terms apply), and 'Lowest price in 14 days' offers for Everyday Market products. Everyday Market items are sold/shipped by partner sellers and may be delivered separately from Woolworths groceries.

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